[megeebee]

You're comparing high-end luxury buyers to Honey Boo Boo?

Are Lincoln buyers "High End Luxury Buyers"? Most Lincolns sold are about $45K and under. I'm not trying to be nasty here, but this will be the case for a while.

Black Label is a reflection of Fords "attitude" toward Lincoln. That is to do as much as possible with as little as possible. That's not a bad thing, mind you. And Black Label, for what it is, has been done well. I do share others skepticism though on its effectiveness in boosting sales.

 

[megeebee]

Makes me wonder if Caddy shouldn't be following suite in offering some kind of bespoke customization package to their clients. You paying attention GM?

No doubt yes. I wonder if we'll see something like it offered on CT6. Cadillac will be watching how Lincoln fares with Black Label.

 

[megeebee]

Honestly, a lot of people are missing the point here. Black Label is another part of the strategy Lincoln is using to bring customer service up to a level where selling fully premium cars through their dealership network isn't a silly proposition.

Point well taken.

 

[megeebee]

Thanks. Cadillac needs a bespoke marketing/ordering scheme and they need to use it to reward dealerships that provide the kind of service cars like the ATS and CTS deserve and need to thrive in the marketplace. Honestly, given the relatively more brash reputation Cadillac has always carried over the years compared to Lincoln, a bespoke marketing approach should be a slam dunk implementation for them.

Just saw this on Jokes.com:

"An older man walks into a bar wearing a stovepipe hat, a waistcoat and a phony beard. He sits down at a bar and orders a drink. As the bartender sets it down, he asks, "Going to a party?"

"Yeah, a costume party," the man answers, "I'm supposed to come dressed as my love life."

"But you look like Abe Lincoln," protests the bartender.

"That's right. My last four scores were seven years ago."

 

[megeebee]

And your point, Mercedes CLA starts at 29,900. There are a lot of wannabes that buy cheap MB and BMW's. I don't consider the chevette version of any premium brand to be anything but the chevette of that brand. Premium is what ever ones personal tastes are. For some it's more than others. I hope they sell a crap load of them.

There is an enormous difference here. Mercedes is a brand that has an almost unassailable reputation in the Luxury Market and a large line of vehicles ranging to over $100K. Mercedes can AFFORD to do a CLA and a GLA, though I don't think in the long run it will be good for the brand.

Lincoln?