Yes, sadly, you're right. Nothing now can bring back Olds ever, since GM murdered it. The billions GM poured down the drain on Saturn could have turned Olds into a world-beater. Their cars were already pretty good - in many ways, GM's best. All Olds needed was some halfway-decent marketing, which they never once got in the last 10 or so years of life. Instead, GM knifed Olds between the shoulder blades in favor of producing things like the Saturn L and Ion. Criminal, and shameful.