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Having real -- not marketspeak -- differences between these divisions would help.
Agreed........the camoe'd example in that article doesn't look all that different from the Aura/Malibu.......the only thing that'll possibly set it apart is the interior.....that is, until the EPII Malibu, Aura and G6 come out.....:rolleyes:
 

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I dont really care what they name it.. just dont keep the current names!
 

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This may just be me, but I like the name "LaCrosse". It sounds elegant and I like how it flows off the tongue when you pronounce it.
 

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Names in «a» should be left to Saturn (Opel)

Astra
Aura
Vectra
Corsa
Insigna
I don't believe in shoehorning all of a brand's vehicles into a naming scheme. Ford really messed it up when they dumped Taurus for the "Five Hundred" to meet is f-name scheme stuff.

Oldsmobile did just fine with Cutlass, Toronado, etc.

I think the name should fit the vehicle and not the brand.

Invicta would be a great name for this vehicle.
 

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I don't believe in shoehorning all of a brand's vehicles into a naming scheme. Ford really messed it up when they dumped Taurus for the "Five Hundred" to meet is f-name scheme stuff.

Oldsmobile did just fine with Cutlass, Toronado, etc.

I think the name should fit the vehicle and not the brand.

Invicta would be a great name for this vehicle.
The sanest answer by far. Who likes G6 G8 et al ? The badge identifies the brand, why take homogeny further?
 

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Regal, no question.

I don't believe in shoehorning all of a brand's vehicles into a naming scheme. Ford really messed it up when they dumped Taurus for the "Five Hundred" to meet is f-name scheme stuff.
And I do believe. Ford messed up with the 500, because:
1. The car is awfully disappointing
2. The name is stupid
Though they could've been much better off with Ford Fairlane or Ford Falcon. Taurus was a name equivalent with daily rentals by then (and is it much different now? - sales didn't really pick up after the name change).

Buick could use the "R" theme:

Regal
Roadmaster
Riviera
Rainier (for the crossover previously known as "Enclave")
 

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I dunno if GM/Buick could legally use the Invicta name. There is a car maker in England called The Invicta Car Company. So unless this car company does not have the rights to the name here in the States/NA, then GM should be free to use it again & as well as obtain the rights to it, if they have not done so already.

Here is the link to website of the Invicta Car Company.
http://www.invictacar.com/
 

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Electra Two Twenty Five (maybe that should be for the E-flex car though)
 

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Personally, I dont like the LaCrosse name all that much. And it bothers me that the same car is called two different names depending on which side of the Canadian border you're on. I know the reason why it's Allure in Canada and LaCrosse here, but still, just stupid having two different names.

Instead, if this is a game changer for GM, then using Invicta would be a good choice. I agree with Butz and others who say Electra -- but I would think that name should possibly be used for the Lucerne replacment since the Electra was typically a larger car than the historical Invicta no?

Either way, that's my suggestion...dump the LaCrosse name. I still speculate if it wouldn't be wise to readopt the Regal name anyway considering the name recognition and the similar model selling in China - but I've heard from sources saying this wont happen.
 

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You cant call this car Electra, it's not the top of the line car, Electra, Roadmaster or Park Avenue would have to be reserved for the Lucerne replacement or a car above that.


Electra was typically a larger car than the historical Invicta no?
They were both full size, similar relationship that the LeSabre and Park Avenue had through 2005, when the Lucerne "combined" them into one model.(really a LeSabre, the Lucerne is not luxurious enough to replace the Park Avenue IMO) I think that there is room for both a large FWD Buick and a large RWD Buick in the line up, the FWD can compete with cars like the Sable, Avalon and other while the RWD Buick sedan can go up market.


Regal is a good name for this car, it has good recognition and never really had a "bad" era, plus there is a little Grand National magic that rubs off on the Regal name.

Century would also be a great name, Buick heratige dating back to the 1930's, good reputation for solid reliable cars, too bad that is does have blue hair stigma from the small whites and wires boxy 80's Centurys.

Invicta, another good name, it replaced the Super in the Buick line in 1959, it did not last long, it was gone by 1964, so it is virtually a brand new name for Buick, hardly anyone in the general car buying public would have heard of it before, so it has the "no baggage" bonus.


Wildcat replaced Invicta for 1964, I really like this name, though I dont know if I would use it for this car, I would rather see it go on a special editon of the Buick Zeta with an LS9 or something.
 

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Invicta's too "fullsize Buick" sounding. GM needs to save the same for the upcoming Zeta sedan.

I've always liked "Allure". Out of the old names, I prefer Century to Regal, but both would be adequate. Though I'd prefer GM to give it an all-new name to reflect it's newness. Rehashing old names is just indicative of the old practice of GM operating in a vacuum, oblivious to anything else that's out there.

The only traditional Buick name I'd like to see return is Riviera, but just because it's such a good name...
 
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