Lansing key to Cadillac's image turnaround
By Barbara Wieland
Lansing State Journal
Cadillac has turned the corner in remaking its brand image.
Now, the General Motors Corp. luxury brand has to convince drivers that its changes are more than skin deep.
Mark LaNeve, general manager for the Cadillac brand, said the line of cars and sport utility vehicles still suffers from a public perception for shoddy quality. Speaking at the North American International Auto Show, he said Lansing plays a key role in Cadillac's quest to change that image.
more...
By Barbara Wieland
Lansing State Journal
Cadillac has turned the corner in remaking its brand image.
Now, the General Motors Corp. luxury brand has to convince drivers that its changes are more than skin deep.
Mark LaNeve, general manager for the Cadillac brand, said the line of cars and sport utility vehicles still suffers from a public perception for shoddy quality. Speaking at the North American International Auto Show, he said Lansing plays a key role in Cadillac's quest to change that image.
more...
