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Discussion Starter · #1 ·
CarScoop
Land Rover CEO Dr Ralf Speth said LandWind’s X7 SUV qualifies as an Intellectual Property theft and will approach Chinese officials about the matter at the Guangzhou Auto Show.

“The fact that this kind of copying is ongoing in China is very disappointing. The simple principle is that it is not something that should happen; the Intellectual Property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world,” Speth told Autocar magazine.

The executive said Land Rover has invested heavily in China with its joint venture partner Chery and what LandWind has done with the X7 damages its business in China.

“I will talk to our officials and I will talk to our partners at Chery to find a way around this situation. I cannot imagine Chinese officials will be happy at any actions that undermine the credibility of the country. What we have seen today is not correct,” Speth added.





















Anyways you get the picture (s)
 

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Discussion Starter · #5 ·
I really would love to see what goes on inside a group of people and the conversations as they have as a product committee when they decide as a company to do something like this.

It would make a very great look into the workings of a culture that can do this. (Not the Chinese Culture) but the culture inside a company like this one.
 

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It's not an exact copy, the grill is different and the Land Wind has a Luggage Rack.

Of course for a $40K less, the Land Wind will probably have some good sales numbers.
 

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I would be curious to know if these companies that completely rip off designs are doing it out of "imitation is the sincerest form of flattery" - that's a beautiful design, lets do our own take, or is it more "it works for them, it'll work for us" copy it, but change 2% of the design details.
 

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It is sad... However I do not think JLR and parent company will have enough say to make a difference. Multinational corporations do not have the same protections in the Chinese system. By the time the litigation is over Range Rover will have had a fully refreshed or totally redesigned model. And by then JLR will not want to sink money into Lawyers for 3-5 years when it desperately needs to sell more vehicles and enter new segments. This is one big waste of time and money if you ask me.
 

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