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Audi Prologue Coupe Concept is Ingolstadt's S-Class Coupe.
Carscoops
By: John Halas
November 18, 2014
Behold the new face of Audi as envisioned by the brand's head of design, Marc Lichte, who is the man responsible for the new Prologue Concept that will debut at the LA Auto Show on Wednesday.
According to Audi boss Ulrich Hackenberg, the Prologue gives us a taste of the new styling direction for the brand with the four rings.
“When he moved to Audi [ed. note: in 2014], Marc Lichte launched a design offensive,” said Hackenberg. “His clear philosophy and precise understanding of Audi DNA let him develop a design strategy that is opening up entirely new perspectives for us. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly. The Audi prologue is its first proponent – it is a ‘signature car’ for Audi.”
Full article available at link.
Carscoops
By: John Halas
November 18, 2014

Behold the new face of Audi as envisioned by the brand's head of design, Marc Lichte, who is the man responsible for the new Prologue Concept that will debut at the LA Auto Show on Wednesday.
According to Audi boss Ulrich Hackenberg, the Prologue gives us a taste of the new styling direction for the brand with the four rings.
“When he moved to Audi [ed. note: in 2014], Marc Lichte launched a design offensive,” said Hackenberg. “His clear philosophy and precise understanding of Audi DNA let him develop a design strategy that is opening up entirely new perspectives for us. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly. The Audi prologue is its first proponent – it is a ‘signature car’ for Audi.”
Full article available at link.