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200,000 a year? What's their combined current North and South American volume? 20,000 units a year, if that?
Historically or in the future ?

Any assembly plant will be a fraction of it's potential size initially - JLR may well adopt the principle of building a model in only one plant, for global sales, just as BMW and Mercedes-Benz do in some cases so a US assembly plant could well be the sole source for one or more models.

The fact is that JLR has a capacity issue NOW, that's before any new generation Jaguar, Discovery, Defender or Rover models are launched.
 

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Historically or in the future ?

Any assembly plant will be a fraction of it's potential size initially - JLR may well adopt the principle of building a model in only one plant, for global sales, just as BMW and Mercedes-Benz do in some cases so a US assembly plant could well be the sole source for one or more models.

The fact is that JLR has a capacity issue NOW, that's before any new generation Jaguar, Discovery, Defender or Rover models are launched.
Still... They have a factory in the UK, a factory in China, and now ANOTHER factory in the US? This is hubris at its finest.
 

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Still... They have a factory in the UK, a factory in China, and now ANOTHER factory in the US? This is hubris at its finest.
I'm not aware that JLR already has any assembly facilities in North America.

JLR has 3 assembly plants in the UK, all working at capacity or will be as Jaguar XE production ramps up, one each in India and China for those specific markets and Brazil will start building cars in 2016.

Part of the reason for assembling cars in the US is to minimise the effects of currency fluctuations
 

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Still... They have a factory in the UK, a factory in China, and now ANOTHER factory in the US? This is hubris at its finest.
And yet JLR is growing exponentially. Within 5 years they could be at 700-750,000 units WW. In 10 Years 1 million units is not out of the question. They need the capacity and this makes perfect sense.

At a guess I'd say this plant will be primarily for the New Defender, which based on the preview I was at has at least 100,000 WW sales potential. As Ruperts Trooper mentioned, all of this is before they resurrect the ROVER brand which inevitably they will do at some point allowing them to grow even bigger.
 

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Any assembly plant will be a fraction of it's potential size initially - JLR may well adopt the principle of building a model in only one plant, for global sales,
There is the $1 Billion variable.
All good and well to build a single line plant but if people don't buy the product......
GM only has two single line plants in the US, Bowling Green(Corvette) and Lordstown (Cruze) and only one of those is running at 100% capacity.
LGR, Orion, Fairfax, Hamtramck have potential for lots of volume but they lack consumer demand.

Would be interesting to know how the 200K units are planned to be produced which will also determine the actual size of the plant.
Are they planning for 200K over 3 shifts or upsizing it to produce 200K/8hr shift?
 

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There is the $1 Billion variable.
All good and well to build a single line plant but if people don't buy the product......
GM only has two single line plants in the US, Bowling Green(Corvette) and Lordstown (Cruze) and only one of those is running at 100% capacity.
LGR, Orion, Fairfax, Hamtramck have potential for lots of volume but they lack consumer demand.

Would be interesting to know how the 200K units are planned to be produced which will also determine the actual size of the plant.
Are they planning for 200K over 3 shifts or upsizing it to produce 200K/8hr shift?
We're not talking about a single model plant but single plant models - each plant can produce several models but each model is only built there for global sales.
 

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http://www.goodcarbadcar.net/2012/10/jaguar-land-rover-sales-figures-usa-canada.html

In the US?
67,238 for 2014 for combined JLR. Addition of XE should take that to 100,000. Add in the new Discovery family, and that's easily 125,000.

200,000 to support North America is appropriate.
Ah yes, I forgot about Land Rover.

I'm simply not as optimistic about their growth as you are. Those sales need to come from somewhere, and I don't think BMW or Mercedes are going to yield enough ground.
 
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Ah yes, I forgot about Land Rover.

I'm simply not as optimistic about their growth as you are. Those sales need to come from somewhere, and I don't think BMW or Mercedes are going to yield enough ground.
You're right. BMW and Mercedes aren't going to yield ground. Audi might in the US. And Lexus, Infiniti, and Cadillac will most likely be the losers here. That's enough for about 25,000.

I'm willing to kick the tires on an XE, though I think it's too small for me. I'm more interested in F-Pace, but I think it's too large for me.
 

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You're right. BMW and Mercedes aren't going to yield ground. Audi might in the US. And Lexus, Infiniti, and Cadillac will most likely be the losers here. That's enough for about 25,000.

I'm willing to kick the tires on an XE, though I think it's too small for me. I'm more interested in F-Pace, but I think it's too large for me.

I think the F-Pace will be the new 'IT' car in the U.S. when it arrives. Btw I don't think it's as a big as you think. It's not small but I don't think it's Q7 or RR Sport in size.
 

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I think the F-Pace will be the new 'IT' car in the U.S. when it arrives. Btw I don't think it's as a big as you think. It's not small but I don't think it's Q7 or RR Sport in size.
From the photos, it looks X5 in size, and for my needs, that's too large. Q5 is really as large as I'd want to go (182"), but GLK is more my size expectations (178"), which is just a tad smaller than Q5.

Rumors are it's about the size of C-X17 -- 186". And that's just too big.

Evoque is 172". RR Sport is 191". X5 is 192".

We'll see, I guess.
 

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You're right. BMW and Mercedes aren't going to yield ground. Audi might in the US. And Lexus, Infiniti, and Cadillac will most likely be the losers here. That's enough for about 25,000.

I'm willing to kick the tires on an XE, though I think it's too small for me. I'm more interested in F-Pace, but I think it's too large for me.
Between the XE, F-Pace, and new Disco family, that should easily clear another 25,000 in annual sales, bringing them to 100,000 or so.

But doubling it beyond that? C'mon.
 

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If I ran JLR I would take the platform that sits under the Land Rover Discovery Sport (replacing Freelander) and the Range Rover Evoque and do a Benz CLA style cheapening of the brand CUV entry-level model to put a luxury brand name in the pricing midst of Chevy, Toyota, Ford etc...

Such a CUV if priced right to sit amongst mass market CUV's with similar specs could support a moderate price premium, making it very profitable, as well as sell in greater than normal JLR numbers, making up a lot more volume...

If I were planning such a move I might build plant capacity in expectation of that...



;)
 
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