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It's nostalgic, esp. for boomers and younger folks. I remember having that type of Hot Wheels set up. It was fun.

And the ad illustrates the "fun" aspect that Pontiac hasn't had in years.

And remember, when the ad ends with the note of the G8 being the most powerful car under $30k it's targeted at folks who aren't into a BMW or MB. Cadillac, and to a lesser extent Buick, is after that target audience. That's evident from the difference in "feel" between this ad and the ones that use Kate Walsh for the CTS. If Pontiac is to again equal excitement then they need to push that. Cadillac, being about luxury and power need to go after refinement and sex. And that's what I've been seeing in the Cadillac ads -- like the "does it return the favour" ads.
 
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