I just posted a video on a 5 star safety win for the ATS, I saw this video and took a look. At first I thought it was just some modified car, but by the time it was over I was wondering if this is the direction that Cadillac should be going with its advertising.
For me the music had a similar impact to the original CTS ads using Led Zep, but the modern music sounds more forward thinking vs. Led Zep being backward thinking. The music sounded modern, technical (somehow making me think advanced technology is in this Cadillac) and caught my attention. The car to, while obviously after market, could this tap the younger generation that Cadillac needs to attract? Granted, in general it would attract the generation not financially "there" yet to afford the car, but it could build up the base. I'm probably the demographic Cadillac wants (45 with annual salary up there) - and I wasn't offended by the youthful image of this video, I was kind of attracted to it.
Certainly better than the dancing mechanical arms that attracted absolutely no one.