Joined
·
21,692 Posts
Is Lincoln Killing the 1 Thing Cadillac Has Left?
Motley Fool
October 3, 2014
By: Bret Kenwell
This year has been somewhat lopsided for the two crosstown luxury auto rivals, especially compared to last year. In 2013, General Motors' (NYSE: GM) Cadillac brand boosted sales by 22% on the back of several hot new models, while Ford's (NYSE: F) Lincoln brand saw sales fall 0.6%, as the overall auto market hummed higher by 7.5% for the year.
This year, however, has been completely different. Through August, Cadillac has seen sales drop 4.7% while Lincoln has seen sales increase 13.4%. It has been a good year for Lincoln, a head-scratching one for Cadillac.
But there's one storyline in particular that's become even more head-scratching: the slump in SRX sales.
Through August 2014, the ATS and XTS -- the two top-selling Cadillac models behind the SRX -- have seen sales plummet 20.3% and 22.5%, respectively. And with CTS sales down on the year, the SRX was the company's only shining star.
Through the first six months of 2014, SRX sales were higher by over 20%, which is pretty darn good for your top-selling model, if you ask me. However, this trend seems to be reversing.
Full article available at link.
Motley Fool
October 3, 2014
By: Bret Kenwell

This year has been somewhat lopsided for the two crosstown luxury auto rivals, especially compared to last year. In 2013, General Motors' (NYSE: GM) Cadillac brand boosted sales by 22% on the back of several hot new models, while Ford's (NYSE: F) Lincoln brand saw sales fall 0.6%, as the overall auto market hummed higher by 7.5% for the year.
This year, however, has been completely different. Through August, Cadillac has seen sales drop 4.7% while Lincoln has seen sales increase 13.4%. It has been a good year for Lincoln, a head-scratching one for Cadillac.
But there's one storyline in particular that's become even more head-scratching: the slump in SRX sales.
Through August 2014, the ATS and XTS -- the two top-selling Cadillac models behind the SRX -- have seen sales plummet 20.3% and 22.5%, respectively. And with CTS sales down on the year, the SRX was the company's only shining star.
Through the first six months of 2014, SRX sales were higher by over 20%, which is pretty darn good for your top-selling model, if you ask me. However, this trend seems to be reversing.
Full article available at link.