There was a time when referring to Cadillac as the “Standard of the World” wasn’t a punch line. There was also a time when two-tone paint jobs and tailfins were considered “classy.”
It was the same time, and it was long ago.
After getting by for years selling large cars with cavernous trunks to people named Tony who needed room for golf clubs and their "associates," Cadillac decided it wanted its title back, and started selling a car called the CTS in 2003.
With a cameo appearance in the film "The Matrix: Reloaded" to bolster its new image, the company tried to shake off its gynecologists and goodfellas reputation and attract younger buyers accustomed to spending their money on cars from Germany and Japan.
It worked. The car was a success and did set the standard, but only for America.
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