Full article at the link.
A fun but interesting quote: "We’re playing with this duality of something that’s a little bit naughty, a little bit sinister, and yet is also beautiful and accessible. There is nothing aggressive about this car, but there is something magnetic about it. This is pure artistry, it’s not bull****. I want people to feel that the hand of an artist was developing these surfaces, with attention to the movement of shape." -Alfonso Albaisa, Infiniti Director of Design
Regardless of how successful these efforts become, it's just another example to Cadillac and Lincoln about how there is much competition. Similar surges in product seem likely to other brands as well.