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Why not build them in India?
It would still be classed as an import into China - it's primarily about increasing total JLR production capacity and avoiding the Chinese import tax.

The news shouldn't be a surprise to anyone - JLR has a production capacity issue in the UK even without any XE numbers, the only UK plant that could expand production is Halewood, where Evoque and Discovery Sport are built, but that would mean negotiating for the Ford-Getrag transmission plant to move out.
 

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Such a dull looking car. I feel like an opportunity was missed.
The car makes sense as it is. Remember they started from a clean sheet and spent $4 Billion on the iQ-Al Platform and Ingenium engines. They had all the opportunity to maximize the business case of the 3 series competitor without carrying any liability/compromise of any existing component/platform or design.

This class does not need quirky design. It will always be an evolutionary and safe design. The only exception is Mercedes who did it since C Class is already established and it was falling behind A4 and 3 Series.

This segment is 1.3 million cars worldwide and expected to be 1.7 million by 2020.

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The global compact premium car market dominated by the BMW 3-series, Mercedes-Benz C-Class and the Audi A4 is expected to reach 1.3 million units this year, with these three models constituting a massive 88% of the volumes. The overall category is expected to further grow by over 30% to reach 1.7 million unit sales by the end of this decade.
Sales for the BMW 3-series, the market leader in compact luxury, grew 23% year-on-year to over 500,000 units in 2013. China overtook the U.S. as the biggest market for the automaker, which sold over 100,000 3-series models in the country alone last year. On the other hand, the Audi A4 also sold a record breaking 120,450 units in China. The Mercedes C-Class is Daimler ’s best selling car, crossing the 300,000 worldwide sales mark last year, fueled by China growth.
Europe has 700,000 sales of this segment out of 1.3 million worldwide. This segment in Europe consists of more than half of it dominated by company cars where mileage, running costs, maintenance costs and CO2 emissions matter.

This is where Cadillac gets spanked big time in Europe. No RHD, No Diesel, 3.6 Litre Gas Guzzling Monsters, No Dealership or Service Support network.

The sweet spot for this 700,000 segment is the 2.0 Diesel Engines with the highest mileage and lowest emissions bracket.

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Over three years or 30,000 miles, CAP predicts that the XE will retain 45% per cent of its value, placing it ahead of rival models from BMW and Audi. Against the same competitor set, KeeResources and CDL rate XE as best in class ahead of Audi, BMW and Mercedes.

Jaguar says due to 99g/km emissions produced by the XE’s 2.0-litre 163PS Ingenium diesel engine, the XE also has lower Vehicle Excise Duty and Benefit In Kind rate than the BMW 3 Series, Mercedes C-Class, Audi A4 and Audi A5 as well as better fuel economy.

According to KeeResources total cost of ownership saving over 3 years 36,000 miles vs. nearest rival is £2,215 before further benefit in kind savings.
And Lastly,

This is a car that appeals to the head just as much as the heart :tup::
BMW's comparable models spec:167hp, 68.9mpg, 109g/km BMW 320d ED.

Jaguar: 163hp, 75mpg, 99g/km.

Even if Jaguar gets 10% of the segment, it would mean 70,000 sales!

US is quite crowded even for 350,000 sales in the segment. But they are going to go ballistic with AWD, Diesels and different body style
 

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Such a dull looking car. I feel like an opportunity was missed.
Well, the class is dominated by also me's.who are not setting the bar high in design. I saw the new C-Class and it does look dork(y)..



Cadillac in its cheap form looks better.

The tires make it look cheap, at least in base form, tall thin tires. Jaguar will be fine.

I think the Tires make or break the 'sporty look' in base form
 
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