I'm sorry this sounds to me like it was just a bad location for any car dealership. They jumped the gun on something that sounded like a good idea...and wanted to be the first dealer in the area when others came...but no one else came. I mean if I build a Amusement Park in the middle of nowhere, and no one comes it's not because people don't like roller coasters!Ming said:Billings opened in Milpitas in 1993 to great fanfare. Located on Barber Lane, Billings Chevrolet was supposed to be the first of many dealerships in what was planned as an auto mall along the Interstate 880 frontage. But no other dealerships ever settled in west Milpitas, and Billings Chevrolet ended up the lone automobile facility among a sea of large ethnic shopping centers.