Do you even do market research before pulling stuff like that off?
One CUV might not resurrect a brand, but a class-leading CUV can give hope in the brand's resurrection, and that's what they did with the Enclave. Now, all we have to do is wait for the next bunch of Buicks to come along to fight the Lexus, Infiniti and Acura of this world and out of it.
It may not happen overnight, but I have faith it will. Changing a brand's image takes roughly 5 years provided you're coherent (read: Saturn's a bad example of this).
How do you expect Buick to match Lexus, if it's being sold next to cheapo Vibes and G5's and big ass Yukon XL's?
You go into a Lexus dealership, you get world class Lexus premium service. You're treated like a customer of luxury goods. Lexus dealerships and cars look like purveyors of luxury items.
A typical Buick dealership looks like a GM dealership from 1983.
Enclave will not resurrect the Buick brand. Invicta and Park Avenue will not do it.
Until Buick has an opportunity to stand alone, will it ever get the recognition as a luxury brand. But guess what... that's never going to happen. Not in the US. And in the US, Cadillac needs to really spread its wings, as it's already a half-assed 2nd tier luxury brand and declining rapidly.
5 years to turn around an image? Sorry buddy. Cadillac is on 8 years and running. And it's getting worse. And GM doesn't have $6B to funnel to Buick.
GM should have given Buick Park Avenue at the behest of Buick dealerships. GM should not have created the "Super" lineup. And Buick should not have been combined with Pontiac and GMC.
You think Buick will ever get this car?
No. Because GM doesn't believe people would pay $50,000 for a Buick.
Well, if that's the attitude GM takes, then Buick is already sunk.
We can point to whatever reasons may be out there, but the fundamental problem lies at GM's indecision to get off its ass and get correct Buick's problems. That's why Buick needs to die in the US.