Because many people still tie the value of a car to the sticker price. A rebate means they are getting a good deal. A low sticker means that they are buying a cheap product. Call it naive, but don't tell me they're not out there, and in fairly large numbers. Even people that seem to know better will say, "I got a $31,000 Montana for $23,000 after rebates! If they didn't feel the sticker was relevant in some way, they wouldn't mention it.Originally posted by Ming@Jul 16 2004, 12:17 PM
Anyone care to elaborate on why high MSRP and high incentives might actually be good?
The ones that don't view the sticker price that way are simply going to subtract the rebate to get to the bottom line and make their own comparisons of value from there.