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Another really good point I've seen made (which, sadly, redounds to the benefit of Toyota) is that some people are more apt to complain than others. It is suggested that older people complain less about their cars that younger folks - they remember when a two-year old car was getting maybe a little undependable. People who read total weenie publications like Conumer Reports are likely to complain if you so much as look at 'em funny. (Which is why no one wants to hang around with Consumer Reports readers.)

The reason I say this helps Toyota, is that you would expect Toyota buyers - a Consumer Reports kinda crowd - to complain heavily. And yet Toyotas have great quality/durability scores. Buicks, meanwhile, are owned by pliant older folks, who are apt to let a few things slide.
 
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