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HOT NUMBERS: Colorado Has 17 Day Turn; 41% Conquest; 3rd Shift Operating

12049 Views 97 Replies 61 Participants Last post by  bballr4567
Wards Auto News

February 12, 2015

Article Quotes:

Chevrolet Vice President Brian Sweeney says he’s not alarmed Colorado pickup sales have trailed those of the Toyota Tacoma since November.

Nov.-Jan. sales show Tacoma at 38,711 units with a far inferior truck to 16,937 for Colorado/GMC Canyon.

“We were low on supply of the new truck at startup for 2015, but now we’ve added a third shift at Wentzville and figure the truck will be sold out,” he says.

“We’re turning the truck in 17 days or less and are finding a 41% conquest rate of buyers new to Chevrolet, while not seeing defection out of Chevrolet.”
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“We’re turning the truck in 17 days or less and are finding a 41% conquest rate of buyers new to Chevrolet, while not seeing defection out of Chevrolet.”
Here's hoping numbers like these keep piling up at Chevrolet.

What are the chances of a Colorado diesel with a manual transmission?

UPDATE: There is now a $1000 incentive on the Colorado (only for current GM owners).
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Colorado / Canyon are gaining real fast.
I expect them to be the #1 selling midsize (they're not small) truck by summer.
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The diesel will only add further fuel to the sales fire. Great job (so far) GM.
Great job Chevy! Just don't sacrifice quality to make tons more units. I tried to see a Colorado "in the flesh" at my local dealer, just out of curiosity, but they didn't have a single one on the lot. The salesman told me they get them in dribs&drabs and then sell immediately. I wound up buying a 2015 Sonic LS...OK not a truck but a nifty little car!
If only they'd offer the manual trans with the V6...
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They need a third shift for a truck that sold 8147 units in January? (5942 Colorado/2205 Canyon) I wonder what kind of production capacity we're looking at here?
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I found it funny that a few in the automotive press were already labeling this a failure because it wasn't already beating the Tacoma in sales right off the bat
- right, so a vehicle with a nameplate that had been discontinued in the U.S. since 2012 for a truck that wasn't popular to begin with, wasn't pulling the same numbers as a truck that had on sale continuously since 1995 and was basically the only big name in town since all the Domestic manufactures dropped out of the segment and Nissan stopped caring about keeping the Frontier fresh.

All Chevy has to do is keep heavily marketing this and extolling it's modern amenities, fuel economy, and uniqueness in what has become a stale but increasingly important segment considering how many people are being priced out of a decent Full size pickup across the board.
I expect this segment to heat up shortly and Toyota and GM will be the only manufactures seriously competing in it.
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I looked at a Canyon in the flesh the other day and I was very, very impressed with three exceptions.

1: That price-tag
2: That price-tag and the most engine I can get is the HF V-6?
3: The HF V-6 is the most engine I can get and the fuel economy numbers still say what?

Still think this is going to be a very tough segment to do much with in terms of viability without some form of 'help'. (suv platform-mate, etc) And the more I see of these, the more than 4.3L V-6 becomes an absolute no-brainer.
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I looked at a Canyon in the flesh the other day and I was very, very impressed with three exceptions.

1: That price-tag
2: That price-tag and the most engine I can get is the HF V-6?
3: The HF V-6 is the most engine I can get and the fuel economy numbers still say what?

Still think this is going to be a very tough segment to do much with in terms of viability without some form of 'help'. (suv platform-mate, etc) And the more I see of these, the more than 4.3L V-6 becomes an absolute no-brainer.
I will probably buy one but I am waiting for some incentives. With nothing right now - the Silerverado looks far more interesting.
I will probably buy one but I am waiting for some incentives. With nothing right now - the Silverado looks far more interesting.
Honestly, if this truck had the 4.3L V-6 I would genuinely consider a 4wd Canyon even with the pricing. I'm sure fuel economy would change very little since the full size almost matches these now with the 4.3L so that wouldn't be a huge issue even though I wouldn't mind better....that's just how it always seems to go in this segment. But, optioned up models do get kinda' pricey and, as you hinted at, you're going to pay a lot closer to what the sticker says right now than on a full-size model which is hard to swallow even though I perfectly understand the fiscal realities that are dictating this.
Every truck but two we have had here have sold. First one in (black Z71 crew V6) was gone in about 4 days.
They need a third shift for a truck that sold 8147 units in January? (5942 Colorado/2205 Canyon) I wonder what kind of production capacity we're looking at here?
They also build the fullsize vans there on the same line.
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I looked at a Canyon in the flesh the other day and I was very, very impressed with three exceptions.

1: That price-tag
2: That price-tag and the most engine I can get is the HF V-6?
3: The HF V-6 is the most engine I can get and the fuel economy numbers still say what?

Still think this is going to be a very tough segment to do much with in terms of viability without some form of 'help'. (suv platform-mate, etc) And the more I see of these, the more than 4.3L V-6 becomes an absolute no-brainer.

Clearly you should go with the Tacoma. It offers less power and worse economy. That's what you meant, right?

The price isn't an issue as they're selling extremely well.
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They need a third shift for a truck that sold 8147 units in January? (5942 Colorado/2205 Canyon) I wonder what kind of production capacity we're looking at here?
I can see that - in a way. They are still building Express/Savanna vans there, and some of the capacity is bound to that. 8000 on 2 shifts might start to push it. I'd guess they are anticipating 12K/month in the upcoming months. This takes time to prepare for, so, yeah, that's probably the right call. Not too surprising.

At one point - before BK - they were considering dualling this truck with the FS truck in all the FS truck plants. Now, that would be something to see...
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They need a third shift for a truck that sold 8147 units in January? (5942 Colorado/2205 Canyon) I wonder what kind of production capacity we're looking at here?



Production was forecasted at 12,000/month for the first 1/2 of the year, it’s hard to build inventory when sales are so close to production volumes.

How many Chevrolet/GMC Dealers are there? +/- 2,500? If you build 12,000 and sell 8,000 each dealer is only growing inventory by 1.6 trucks.........

I suspect there is a lot of pent-up demand, exactly how much is the big question?

I always said 10,000/month would be a good number.

Wentzville also builds about 10,000 G-Vans every month, they may not need that many................
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They need a third shift for a truck that sold 8147 units in January? (5942 Colorado/2205 Canyon) I wonder what kind of production capacity we're looking at here?
You do realize it takes time to build up inventory of a new vehicle across thousands of dealers, with the one's arriving being purchased in an average of 17 days right? I'm guessing no.
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