GM Inside News Forum banner
1 - 5 of 5 Posts

·
Premium Member
Joined
·
3,750 Posts
Discussion Starter · #1 ·
Nick Gibbs
Automotive News Europe
January 23, 2015 16:33 CET

BARCELONA -- Honda will end sales of the Accord midsize sedan in Europe after the car failed to make headway against German rivals.

“We are running out the Accord and we will not return to the segment,” Leon Brannan, Honda’s UK car division’s boss, told Automotive News Europe at a press event here.

Honda has strugged to sell the Accord in a segment where even the most popular mass-market models such as the Volkswagen Passat and Ford Mondeo are losing sales to premium rivals such as the BMW 3 series and Mercedes C class.

Brannan said the midsize segment is dominated by corporate sales to German premium brands. “The cost to compete is eye-watering,” he said
More at link: Automotive News Europe
 

·
Registered
Joined
·
7,899 Posts
I thought we knew this a year or so ago - the smaller European/Japanese Accord wasn't replaced but the outgoing version kept in production when the larger North American/Chinese version was replaced in 2012.

In reality it's just the continued shrinking of European mainstream mid-size market as buyers switch to MPV/CUVs and premium brands, which Honda can't quite compete with.
 

·
Registered
Joined
·
19,295 Posts
Interesting on how the Japanese can get things so right in the USA but can't make a dent in Europe. Or on the flip side, if the Big 3 weren't so weak in the 80's, would the Japanese have ever gotten more than a toe-hold in the USA?
 
1 - 5 of 5 Posts
Top