More at link: Automotive News EuropeNick Gibbs
Automotive News Europe
January 23, 2015 16:33 CET
BARCELONA -- Honda will end sales of the Accord midsize sedan in Europe after the car failed to make headway against German rivals.
“We are running out the Accord and we will not return to the segment,” Leon Brannan, Honda’s UK car division’s boss, told Automotive News Europe at a press event here.
Honda has strugged to sell the Accord in a segment where even the most popular mass-market models such as the Volkswagen Passat and Ford Mondeo are losing sales to premium rivals such as the BMW 3 series and Mercedes C class.
Brannan said the midsize segment is dominated by corporate sales to German premium brands. “The cost to compete is eye-watering,” he said.