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Aussie Mark Bernhard To Head GM Holden, 24 New-Model Onslaught Coming
Tim O'Brien | Feb 6, 2015

GM Holden today announced that expatriate Aussie, and former Holden company executive, Mark Bernhard is to return to Australia to head up the company as Chairman and Managing Director.

He will assume the role “early in the third quarter of this year”, likely July.

A graduate of Monash and Deakin Universities, and a former Chief Financial Officer at Holden, his appointment into the big chair is the first for an Australian in 25 years.

Not since John Bagshaw in 1990 has Holden had an Australian chief executive.

His appointment was announced in Sydney by GM Executive Vice-President and President of GM International, Stefan Jacoby.

Mr Jacoby also announced a major “new vehicle onslaught” for Holden over the next five years, with 24 new vehicle launches and 36 new powertrain combinations to be released.

“GM is investing significantly to broaden the Holden product portfolio and deliver world-class vehicles,” Mr Jacoby said.

Of most interest among these is the announcement that, among these new releases, will be “Holden’s next generation large car carrying the Commodore nameplate”.

"Holden is Commodore and Commodore is Holden," he said.

This is in addition to the Insignia, which is also to be released here with a Holden badge.
CONTINUE AT THEMOTORREPORT.COM.AU
 

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OK 24 NEW models

1 - spark
2 - adam
3 - karl/spark EV
4 - VOLT
5 - astra
6 - cruze
7 - Varano
8 - malibu
9 - insignia - regal
10- impala
11- Commodore
12- caprice
13- trax
14- mokka
15- equinox
16- equinox 7
17- enclave
18- colorado 7 suv
19- colorado
20- sierra
21- Tahoe
22- Camaro
23- corvette
24- GMC "JEEP"
24 car lines makes for one VERY saturated market !!!!!!!
I assume astra 3DR and 5 DR will be counted as separate models
 

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More confirmation of two larger sedans from Holden instead of just one.
 

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IMO, this is what Holden needs to cover its bases -

Spark or Adam (pref Adam)
Barina or Corsa
Astra or Cruze (pref Astra)
Insigina
Commodore (possibly just V8 models to keep it separate from Insignia?)
Caprice/Statesman
Camaro/Monaro
Ute/El Camino
Corvette
Colorado
Trax or Mokka
Range of vans to compete with Fords Transits.
Cascada
Captiva
Some sort of Landcruiser/Patrol competitor???
 

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Can Holden afford 24 models?

The Holden brand is specific to Australia and comparable with Vauxhall which is specific to the UK, which gets about 2.5x the sales with just 14 models.

The wish lists above have a lot of US-sourced models which would need conversion to RHD - but would that be economic given the relatively low volumes - none of the US-sourced models suggested would appeal as Vauxhalls, even with RHD, at any volume above handfuls.
 

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IMO, this is what Holden needs to cover its bases -

Spark or Adam (pref Adam)
Barina or Corsa
Astra or Cruze (pref Astra)
Insigina
Commodore (possibly just V8 models to keep it separate from Insignia?)
Caprice/Statesman
Camaro/Monaro
Ute/El Camino
Corvette
Colorado
Trax or Mokka
Range of vans to compete with Fords Transits.
Cascada
Captiva
Some sort of Landcruiser/Patrol competitor???
I wouldn't be surprised if we see the Volt 2 and Bolt eventually... when Oz becomes electric car aware (not just pretence, as we are now...)

Not too sure about another Ute, unless GMC is cooking something and the GMNA gods learn to spell R-H-D.
 

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Can Holden afford 24 models?

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LOL l was thinking the same they shut Aussie manufacturing down to save some bucks, now they are throwing a mountain load of cash at Holden, spending money like it's has gone out of style, what's going on?
 

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LOL l was thinking the same they shut Aussie manufacturing down to save some bucks, now they are throwing a mountain load of cash at Holden, spending money like it's has gone out of style, what's going on?
Since most of them are versions of vehicles that originated in other brands, GM probably isn't spending very much on Holden.
 

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OK 24 NEW models

1 - spark
2 - adam
3 - karl/spark EV
4 - VOLT
5 - astra
6 - cruze
7 - Varano
8 - malibu
9 - insignia - regal
10- impala
11- Commodore
12- caprice
13- trax
14- mokka
15- equinox
16- equinox 7
17- enclave
18- colorado 7 suv
19- colorado
20- sierra
21- Tahoe
22- Camaro
23- corvette
24- GMC "JEEP"
24 car lines makes for one VERY saturated market !!!!!!!
I assume astra 3DR and 5 DR will be counted as separate models

How can they have both Cruze/Verano and Malibu/Insignia?
 

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I was thinking 24 models would be 8 vehicles with 3 different trims for each. Small car, compact car, mid-size, small CUV, Large CUV, Pick up, SUV, Large Car.
 
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Since most of them are versions of vehicles that originated in other brands, GM probably isn't spending very much on Holden.
LOL

UK is a massive market can't even get a RHD Cadillac or more than one Caddy dealer, and Holden are gonna get very expensive RHD conversions done to lots of US models for a very small Aussie market.
 

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OK 24 NEW models

1 - spark
2 - adam
3 - karl/spark EV
4 - VOLT
5 - astra
6 - cruze
7 - Varano
8 - malibu
9 - insignia - regal
10- impala
11- Commodore
12- caprice
13- trax
14- mokka
15- equinox
16- equinox 7
17- enclave
18- colorado 7 suv
19- colorado
20- sierra
21- Tahoe
22- Camaro
23- corvette
24- GMC "JEEP"
24 car lines makes for one VERY saturated market !!!!!!!
I assume astra 3DR and 5 DR will be counted as separate models
I want some of what you are on.

These will not be 'new' as in novel models. Many will be updates of existing vehicles - we know already we are getting in the next few years a new Barina, Cruze, Captiva (probably again both 5 and 7) plus Malibu, Astra 3 door, 5 door and OPC coupe, plus OPC/VXR Insignia. So a lot of these are doublings-up of the same vehicle line. Not like 24 cars, each of which may have different variants like sedan, wagon, crew, tray, whatever.

We will get 'Chevrolet' trim models like Trax as we do now - Holden isn't Buick and can't sell at the level of say Audi (not even VW) in this country. So forget things like Verano, Mokka and Adam - that already had a red line put through it. GM can't afford to market Holden properly - right now they are offering 0% deposit and no payments until 2016! They must be burning cashflow.

We will not get models like Tahoe, Sierra, a large 'Jeep' like GMC because GM US will never build these in RHD. Holden's SUV range will be as it is now: Trax, Captiva 5, Captiva 7, Colorado 7 (although they might nix one of those).

Even if they did make RHD BOF US trucks, there is no demand for enormous US petrol-engined trucks. No diesel, no dice. Even Dodge isn't bringing the Ram here, and it's got diesel. People will never buy these for private transport, that's what light duty half-tons are made for. Here, Hilux is big enough and thirsty enough for anyone and people struggle to park them. It's the last petrol-engined holdout. All the other one-tonne type Thai-made vehicles have gone diesel-only.

The only V8 we are likely to get and it's in my mind pie-in-the-sky is Camaro Gen VI. And I doubt that, because they didn't bring Gen V here, for which they needed a dash moulding to complete. We will never see Corvette here. GM will never make a RHD version. We won't see a US implala.

The 'sports car' is likely to be the Insignia coupe. Not RWD, not V8. Previously as a Holden Calibra they sold OK and established a sort of niche, cult car because the turbo AWD version was decent if unreliable and a bit of a resale orphan.

Holden is going to be Opel Australia, plus whatever else GM thinks they can push - we will get Korean GM cars like Cruze, Barina, Captiva because they have a presence of sorts. They are going to throw sh1t at the wall and see what sticks. Hence, they are still intending based on last reports to sell Cruze and Astra, Malibu and Insignia, Barina and Corsa in the same showrooms. They will try to run a Korean 'bargain basement' line and upmarket Euro line - even though it's failed miserably in the past.

24 models sounds like a lot - but Holden regard things like the sedan and wagon Insignia, coupe, hatch, 3 and 5 door Astras as separate cars. So take those numbers out......

GM do not have a lot of money to spend here: they haven't finished exiting the workforce, and then there's an enormous 300 acres industrial site in SA and another here in Vic (engine plant they've started dismantling) that has to be dismantled, cleaned up, environmentally-cleansed. There's no buyers, not for the whole operation - the SA government is trying to broker a deal for a military vehicle/mining service hub in the plant, but not willing to pay GM for it. Then there's all the local suppliers, another row of redundant factories across the bridge in what will shortly resemble a demilitarized zone. It's estimated shutdown cost is $2Bill.

There's nothing 'special' coming for Holden that isn't already in the works for somewhere else - if England doesn't get a RHD Camaro, neither will we.

All this has been canned, profitable operations, vehicle line with export potential, in favour of GM's Euro subsidiary that increased it's losses by 20% to nearly $US400Million last quarter....... At the rate they're going, GM might be closing Opel (and they're idling factories in Eastern Europe for months) before Holden!

Someone should be writing Havard courses on how GM can turn a successful company from No.1 to nothing in ten short years.

Note: here Motorreport is regarded about as accurate as Jalopnik - it's known the next Insignia is the next Commodore, in probably a dumbed-down, punked-out version. There is no known vehicle above that size coming.
 

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IMO, this is what Holden needs to cover its bases -

Spark or Adam (pref Adam)
Barina or Corsa
Astra or Cruze (pref Astra)
Insigina
Commodore (possibly just V8 models to keep it separate from Insignia?)
Caprice/Statesman
Camaro/Monaro
Ute/El Camino
Corvette
Colorado
Trax or Mokka
Range of vans to compete with Fords Transits.
Cascada
Captiva
Some sort of Landcruiser/Patrol competitor???
Unfortunately a new Barina Spark has been confirmed, but hopefully it's the Karl and not the South Korean Spark. (Though I doubt it).

I think we're going to get Astra and Cruze perhaps Cruze handling sedans and Astra hatches with Astra attracting a price premium.

The new SUV's can't come soon enough. Captiva is very tired - no one will be trading in for the same shape vehicle again after 8 years on the market place.
 

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Spark Sandpiper
Barina Equipe
Malibu International
Captiva 5 and 7 Vacationer quickly followed by Vacationer II

There's 7 of them.
 
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I was going to suggest a Colorado Sandman but I just couldn't do it.
 
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