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Originally posted by ByTheLake@Jul 13 2004, 09:52 AM
DCX owns HEMI, www.hemi.com, and the most recognizable automotive engine name.  While GM can't create a recognizable engine brand overnight, it would be great to see it create names that it can completely own and market.

Since I'm no marketing genius (my degrees are in I.T.), I invite others to comment.  Perhaps I'm missing the point.
the hemi has been around since the fifty's

buick had a cool engine, it was called the Nailhead. Nailheads where used to power everything from street rods to bonneville top speed cars in the 50's. tell me thats not a cool name for an engine. these engines where massive torque producers. i dont know why they catch on. :blink: i was hoping GM would revive this engine some time i think its a cool engine to have.

heres a little something on the nail head.

http://www.carcraft.com/thehistoryof/65502/
 
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