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"that thing got an alloytec?" doesn't really roll off the tongue, does it? they'll certainly need a different name if they want to market it, but perhaps they don't really care and will emphasize the cars instead.

personally i think an engine name people can get familiar with is a good idea. "iron duke" was cool, ecotec and vortec work, magnum and triton sound good to me too. alloytec? might interest a metallurgist... but not many others!
 
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