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Originally posted by Ming@Jul 13 2004, 02:17 PM
Holden version of new GM global V6 to be called 'Alloytec'
Another missed opportunity to start creating a recognizable engine brand.

How far will 'AlloyTec' go when another company appears to own the trademark? (See

This appears to be a repeat of the situation with 'Vortec', where another company owns The GM engine site is How many people will remember to use the GM prefix on that web domain?

DCX owns HEMI,, and the most recognizable automotive engine name. While GM can't create a recognizable engine brand overnight, it would be great to see it create names that it can completely own and market.

Since I'm no marketing genius (my degrees are in I.T.), I invite others to comment. Perhaps I'm missing the point.
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