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Discussion Starter · #1 · (Edited)
GM Holden Press Release
5 September 2012

NEW SALES RECORD FOR HOLDEN CAPTIVA SUV RANGE

Record Holden Captiva SUV sales and solid performances from locally-produced models Cruze and Commodore contributed to a strong August sales result. Official VFACTS figures released by the Federal Chamber of Automotive Industries today confirmed Holden sold 11,271 vehicles last month for 12.0 per cent market share.

Holden capitalised on a booming SUV market with 1,497 Captiva 7 sales and 17.2 per cent segment share, making the seven-seat SUV the highest selling car in its segment in August. Holden sold 847 Captiva 5s for the month, while combined Captiva 5 and Captiva 7 sales tallied 2,344 units.


The carmaker's local line-up also put in a solid performance with Cruze and Commodore finishing August as Australia’s fourth and fifth best-selling cars respectively. Cruze remained Holden’s top-selling car in August, with 2,628 units and 13.7 per cent of the fiercely contended small car segment.

Meanwhile, Commodore maintained its dominance of the large car segment with almost 50 per cent share and 2,435 sales.
Sales of 1,225 units earned Barina 10.9 per cent share of the light car segment, while Holden’s all-new Colorado continued to make gains by posting its best month since the new generation LCV range went on sale in June. Holden sold 1,581 Colorados in August.

Holden Director of Sales, Philip Brook said the company was continually looking at ways to increase the appeal of its line-up with high levels of standard equipment, recently-introduced capped price servicing and limited edition offers.
“Captiva continues to be a winner for us and we’re pleased to see it excel in the highly competitive and fast-moving SUV market,” he said.

“Last month, we responded to an increasingly competitive market with a 0.5 per cent finance offer on a range of Holden vehicles, which was a great success with customers. “We’ll continue to look for opportunities to offer outstanding value and this month we’ve secured drive away pricing on Colorado LT Crew Cab models with manual transmission, Barina Spark and 5-door Barina Classic.

“There really has never been a better time to buy Holden.”

Year to date, Holden is number two in the market with 76,390 units and 10.5 per cent market share.
For more information on Holden visit our blog, HoldenHQ or www.media.holden.com.au or www.autonews.net.au.

New car sales August 2012:

Top Ten Vehicles:

Toyota HiLux 4021 (All models)
Mazda3 2990
Toyota Corolla 2944
Holden Cruze 2628
Holden Commodore 2435
Toyota Camry 2130
Hyundai i30 2125
Nissan Navara 2020
Mazda CX-5 1679
Ford Ranger 1629


Top Ten Vehicles YTD

Mazda3 28,158
Toyota HiLux 27,585
Toyota Corolla 24,956
Holden Cruze 20,940
Holden Commodore 20,694
Hyundai i30 18,170
Nissan Navara 17,961
Toyota Camry 14,853
Toyota Yaris 12,835
Toyota Prado 12,035

Top 10 Makes YTD

Toyota 141,811
Holden 76,390
Mazda 67,769
Hyundai 60,645
Ford 58,128
Nissan 52,521
Mitsubishi 38,642
Volkswagen 35,274
Subaru 27,568
Honda 22,864
 

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Toyota is 2 -1 over holden, not good. Does Holden sell any of Chevys lower end stuff that Toyota is killing on such as the Spark
 

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Toyota is 2 -1 over holden, not good. Does Holden sell any of Chevys lower end stuff that Toyota is killing on such as the Spark
yes they do, they sell the Barina Spark (Spark), and Barina (Sonic)
 

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Discussion Starter · #6 · (Edited)
The HiLux is still filling backorders from theTsunami slowdown. There's about a 3-4 month wait, so it will be dominant for a while yet. It's the oldest, crappiest (poorest power, towing, economy, safety) in the segment - which just shows that being McCars works sometimes. Toyota also pushes them out in the old GM manner - don't worry about margin, get them out the door. So fleets buy up big.

Holden is clawing back market share - for a long time Toyota had vehicles in segments Holden didn't. They used to be more than double. The new Colorado looks like a winner for Holden, not yet available in all models including the base 2.5 2WD which will be the big seller; and those that are, are patchy: but only 50 shy of the Ranger in tenth. Next month, we can anticipate 3 models in the top ten.

With Trax arriving, plus Malibu and CDX model Barina and Volt, Holden will start to close the gap some more. Some vehicles like Trax and Spark, Holden haven't had a competitive segment vehicle or not at all.

Barina is third in it's segment, beat out the Mazda 2 and Fiesta. Cruze is interesting - because it shares a factory with Commodore and Caprice. They've been moving a few Caprices, as well.

Captiva 7 - which many have written off as uncompetitive - cleaning the clocks of Territory, Prado and the other medium SUVs is impressive. Holden has some good driveaway deals due to buying power of $Au and the 0.5% interest thing clearly worked.

Falcon has recovered somewhat, only 4 sales behind Territory, Terri up on last year but down on the last few months. They had a cluster of cars, Falcon, Territory, Focus, Fiesta around that 1200-1300 mark.
 

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Discussion Starter · #8 · (Edited)
The other thing that makes HiLux look a bit more impressive, is usually they split out LCV sales from passengers, but they are adding all versions - 2wd, 4wd, cab and crew versions - together for a better headline. If you added Falcon and Commodore Ute sales to the totals, the Falcon would be somewhere around 40-50% better for the year and Commodore would be contesting No 1 overall, and either No 1 or No 2 almost every month. August, 744 sales which puts Commodore totals ahead of 3, Corolla and Cruze. Falcon Utes sell better than Commodores most months, because of the One-Tonner cab-chassis versions and rear leaf springs which are better for big loads. Commodore is used by some tradies, but it's really more a lifestyle vehicle, so deserves to be reported as a passenger car more than HiLux.
 

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Proofs in the puddin' if sales are still up without the 0.05% rate this month! ;)
 

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Is the Hi-lux the same as the Tacoma in the US?
 

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Is the Hi-lux the same as the Tacoma in the US?
To answer your question it is and isn't the same. The two models started to split during the 90's from the information I can find and told by a mate who loves his Hilux. If he doesn't know, the question is not worth asking.
Both the Tacoma and the Hilux were updated in 2005. The Tacoma was based on the new 4Runner chassis, while the Hilux rides on a refreshed version of the ladder frame found on previous versions. The new Hilux has increased in size and is now classified as a mid-size pick up.
 

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In all fairness to Toyota, all Hiluxes are utes regardless of cabin layout and drive configuration.

Toyotas are fleet queens and they sell them cheap. But they also sell on reputation which the competitors are yet to earn. You can't blame Toyota for that.
 

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Please spare me the semantics, it's a ute. It's a hilux ute. Like there is a Landcruiser ute or a Patrol ute. Where I'm from anything short of a Isuzu Pantec with a tray is a ute.
 

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Once upon a time the Hilux and vehicles like it were pretty much seen as utilitarian work vehicles. With the new shift of things they are more Lifestyle crossovers that now tend to blur the line between work and play. In the past I don't see the early commodore utes any differently, while they were car like for driver and passenger they still had a more work look about them up untill the VU which gave a bit more substance to the breed as more lifestyle rather than just work vehicle IMHO. And over the last few years Hilux and others like it especially this latest generation of mini pickups as I like to call them Colorado are blurring the line between work and play even further by offering luxury equipped models with leather, climate and so on, whack on a canopy up back and you basically have a family hauler on the weekend that just so happens to work for the week ahead. So why not combine all sales, they are basedf off of the same platform just like all derivatives of Hilux are the same underneath so too Ranger/BT-50, Colorado/Isuzu D-Max

When the Colorado 7 is released will they count those sales separately from Colorado They most likely will as one is a passenger vehicle the other is a passenger vehicle classed as an LCV even though they will sit on pretty much the same structure being BOFRight or wrong that is just my opinion
 

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Could be some bargains coming up if you want to buy a new Holden:


Holden vows to end sales slide
Joshua Dowling
Stand by for bargains as car maker attempts to pull sales out of their recent nosedive


Holden is pulling out all the stops to reverse a sales slide that could see it post its lowest sales in 19 years.

The company’s sales are down 10 per cent in a market that is up by 9.4 per cent in the first eight months of the year.

If Holden continues at its average monthly rate of 9500 deliveries, it will have sold 115,000 cars by the end of the year. Holden’s previous two lowest results were 118,800 in 1994 and 96,500 in 1993.

The brand has been hit hard by record-low Commodore sales as it waits for an updated model in June 2013 – and a six-month “blackout” of supply of the Colorado pick-up at the start of 2012.

Advertisement Buoyed by a 0.5 per cent finance offer last month – which it has re-introduced on selected models this month – Holden posted its best monthly result for the year in August.

But the tally of 11,200 was still down on the same month last year – as the Australian new-car market is on track for an all-time record of almost 1.1 million sales.

“I think what you saw in August was us responding to a bad July,” says Holden boss Mike Devereux. “We clawed back quite a bit of ground in August.

“I don’t know that we’re going to make up for lost ground [but] we’re going to be competitive in the pricing [between now and the end of the year].”

Devereux says limited Colorado stock in the first six months of the year is the main reason for the sales slide. Light Commercial Vehicles (LCVs) are the third biggest category behind small cars and compact softroaders.

“Some of that market share decline we’ve seen is because we didn’t have Colorado for six months.

“We got pounded big time in the LCV segment. We built our last Colorado in November [2011] and got our next one in June [2012]. We had a pretty big blackout.”

The floods that devastated Thailand late last year may have delayed the launch of the new Colorado, but now Holden is heavily overstocked.

According to dealer reports, Holden is shipping 18,000 Colorados in the second half of this year – equal to the number of market-leading Toyota HiLuxes, even though the Colorado is the fourth-best seller in the one-tonne ute market.

Dealers are already being offered bonuses of up to $4000 on selected Colorado models – a highly unusual move on a just-released vehicle.

Devereux would not comment on exact numbers, but says: “We’ve got a fairly aggressive sales ramp up for new Colorado. We have enough Colorados.”



http://smh.drive.com.au/motor-news/holden-vows-to-end-sales-slide-20120912-25rb2.html
 

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Toyota might be selling more then Holden but you can bet Holden is making more profit then toyota.
 
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