GM Inside News Forum banner

1 - 20 of 55 Posts

·
Super Moderator
Joined
·
10,859 Posts
Discussion Starter #1 (Edited)
GM killed Holden but is reportedly creating a new brand for Australia
GMSV will sell the Camaro, Corvette and Silverado
RONAN GLON
Jul 28th 2020
autoblog.com

General Motors recently confirmed it will close its decades-old Holden division and exit the Australian market, but trademark filings suggests it wants to maintain a limited presence Down Under. It's allegedly joining forces with a local tuner to import a handful of right-hand drive models and distribute them across the nation.

Australia's patent office received requests the protect the names GMSV (General Motors Specialty Vehicles) and SV Specialty Vehicles on June 19 and July 3, respectively. Trademark filings never guarantee a carmaker's intent, but enthusiast website GM Authority learned GMSV was formed to represent General Motors in Australia once Holden disappears. It's believed to be a joint venture with well-known Holden tuner Walkinshaw Group.

CONTINUE AT LINK ABOVE
 

·
Super Moderator
Joined
·
10,859 Posts
Discussion Starter #2
Interesting report.

It does make some sense to focus only on higher-margin specialty products (which are desired by customers and can more readily turn a profit). In some ways using a "GM##" type name is akin to what GM did years ago in Japan. It's been awhile since I've read about scenario but basically GM didn't use "one brand" in Japan -- but had "GM Stores" that sold multiple brands under one sales channel.
 

·
Registered
Joined
·
7,857 Posts
Seems like it, if GM is going to build RHD models, there is hope for U.K., SA, etc for those that must have RHD small blocks... it will be more rare than a McLaren
Vauxhall were able to import very low numbers of HSV Monaro and Commodore into the UK, rebadged as Vauxhall VXR8, and sell them as halo models because the development, certification and distribution costs were virtually zero since Australian safety and emission rules are fairly close to European ones - it certainly wasn't an exercise done for profit as the numbers were very low, peaking at 230/year in 2009 but more recently under 20/year.
 

·
Premium Member
Joined
·
33,369 Posts
Vauxhall were able to import very low numbers of HSV Monaro and Commodore into the UK, rebadged as Vauxhall VXR8, and sell them as halo models because the development, certification and distribution costs were virtually zero since Australian safety and emission rules are fairly close to European ones - it certainly wasn't an exercise done for profit as the numbers were very low, peaking at 230/year in 2009 but more recently under 20/year.
I bet you the owners do not easily let them go..

That's a ferocious sedan
 

·
Registered
Joined
·
1,538 Posts
So they can't afford to have a whole normal brand of (rebadged) RHD vehicles, but they can somehow work out the finances to re-engineer several models to RHD to sell a few hundred units a year at best?
 

·
Super Moderator
Joined
·
10,859 Posts
Discussion Starter #9 (Edited)
So they can't afford to have a whole normal brand of (rebadged) RHD vehicles, but they can somehow work out the finances to re-engineer several models to RHD to sell a few hundred units a year at best?
I was thinking the same thing when I read this initially.

To me it makes no sense to create "GMSV" while killing Holden --- unless, the reason is about consumer acceptance and product placement.

By that I mean, it could have been very difficult to "erase" (or "re-imagine") what Holden is/was (a mass-market, mainstream brand with a portfolio of cheap-to-moderate priced offerings), and scale it back to a specialty products company (with a very limited range and/or higher priced products).

If they did that -- and Holden morphed into a small, limited scope specialty outfit -- the transition could have been wholly lost (or outright rejected) by consumers.

In that way, perhaps it is no different than taking any mainstream brand and making it "exclusive" -- only to have the endeavor possibly fail. Years ago (pre-1990), Audi was much more of a mainstream brand and slowly became a more exclusive, expensive, and luxury car auto-brand. But it took decades of solid execution, product planning, and a gradual shift in consumer expectations and perception to make that happen.

In GM's case, they arguably didn't have that kind of time and maybe it would not have worked. Holden is too well known and ingrained in the market to go from "everyday" to "exclusive" while also delivering a much small portfolio of products.

Is this the right move? Who knows.

The larger point here may speak to scope, scale, and profitability. GM obviously could not sustain Holden's business model Down Under (feeding product to dealers, marketing, advertising, developing "affordable" product for the market, etc). But to take some products off the shelf, convert them in Australia, and sell them at a mark-up to a small client-base? Maybe that does make them a few bucks, while also being profitable. That seems to be what GM is doing in markets like Russia (and some of Europe), but who knows if the squeeze is worth the juice. Something tells me that if they find a local partner to take on some of the risk (like Walkinshaw), then perhaps there isn't much lifting that needs to be done by Detroit to make it a reality.
 

·
Registered
Joined
·
12,692 Posts
GM isnt going to engineer any new RHD Vehicles

Corvette is the only one they (might) be offering factory RHD

Walkinshaw will continue to be converting RAM and some GM models for Australia and perhaps NZ

GM will have very little to do with it they just cant be bothered
 

·
Registered
Joined
·
12,692 Posts
Where would you service these cars?
THere are HSV Dealers

Usually multi franchise dealers where you have say Hyundai or Kia or Isuzu trucks or Honda all under the same roof

I bought my Colorado from one of these that sold everything from Holden to Mercedes
 

·
Premium Member
Joined
·
11,282 Posts
It serves niche buyers who are prepared to pay a lot extra to get what they want.
The failed Camaro project serves as a warning that not all vehicles work here
and to think carefully about what vehicles GMSV wants to try.
 

·
Registered
Joined
·
12,692 Posts
It serves niche buyers who are prepared to pay a lot extra to get what they want.
The failed Camaro project serves as a warning that not all vehicles work here
and to think carefully about what vehicles GMSV wants to try.
The thing with Camaro is why would they tool up for another model when the car is getting the axe?
 

·
Premium Member
Joined
·
11,282 Posts
Alpha platform is going to hang around for another two or three years thanks to the Cadillac refreshes
but that's beside the point, the real problem was the Luke warm reception to the RHD Camaro and its price.
Not enough buyers wanted it and they nearly got caught with a bunch of vehicles that were increasingly hard to shift.

Whatever vehicles GMSV chooses has to be right for our market or it will be a financial disaster to them
and beyond Silverado, I don't see anything thats low risk and fairly easy sell in our market.
 

·
Registered
Joined
·
10,426 Posts
Is it any easier to design an electric vehicle to be either RHD or LHD in comparison to an ICE vehicle. I would expect it would be but of course you still have all the certifications to go through. I agree that the Silverado seems to be the only product that can be converted without huge expense (the Camaro already is being converted). The problem I have with GMSV is the S - I see nothing special at the moment.
 

·
Registered
Joined
·
12,692 Posts
One problem for Walkinshaw is the public's perceived price of full size trucks in the U.S is much lower than reality.

They're in the 50-60k range minimum USD

We have guys crying online social media about them being 30k trucks which they're clearly not

This is why Walkinshaw is only importing the LTZ crewcab level right now

If they could get some volume maybe a cheaper variant is a possibility but for them the RAM 1500 classic is covering that market at the moment

If they could get a Tahoe over here for around the 125k AUD pricerange out the door that would be a good alternative to the Landcruiser 200 series

Especially seeing how the Landcruiser is dropping the V8 for the 300
 

·
Premium Member
Joined
·
11,282 Posts
The big issue is competing with factory RHD prices and on top of that, you pay an extra $10k in LCT for every $30k extra the conversion work costs- if the conversion is local there should be no LCT on that portion but there is.
 

·
Registered
Joined
·
12,692 Posts
The big issue is competing with factory RHD prices and on top of that, you pay an extra $10k in LCT for every $30k extra the conversion work costs- if the conversion is local there should be no LCT on that portion but there is.
Yeah I put in the post that the price has to include on roads at around 125k
 

·
Registered
Joined
·
1,532 Posts
GM killed Holden but is reportedly creating a new brand for Australia
GMSV will sell the Camaro, Corvette and Silverado
RONAN GLON
Jul 28th 2020
gminsidenews.com

General Motors recently confirmed it will close its decades-old Holden division and exit the Australian market, but trademark filings suggests it wants to maintain a limited presence Down Under. It's allegedly joining forces with a local tuner to import a handful of right-hand drive models and distribute them across the nation.

Australia's patent office received requests the protect the names GMSV (General Motors Specialty Vehicles) and SV Specialty Vehicles on June 19 and July 3, respectively. Trademark filings never guarantee a carmaker's intent, but enthusiast website GM Authority learned GMSV was formed to represent General Motors in Australia once Holden disappears. It's believed to be a joint venture with well-known Holden tuner Walkinshaw Group.

CONTINUE AT LINK ABOVE
This article was published by Autoblog.com, not GM Inside News--which is this site. It is an old story. If memory serves, virtually the same information appeared here on GM Inside News months ago.
 

·
Registered
Joined
·
12,692 Posts
This article was published by Autoblog.com, not GM Inside News--which is this site. It is an old story. If memory serves, virtually the same information appeared here on GM Inside News months ago.
Not really old news as the Australian trademarks were just filed this month ;)
 
1 - 20 of 55 Posts
Top