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Holden announces exclusive SUV and Ute line-up
HOLDEN·MONDAY, DECEMBER 9, 2019·READING TIME: 5 MINUTES
We encourage all of our followers to please read the following press release with care.
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Holden is today announcing a modified portfolio dedicated exclusively to SUVs and light commercial vehicles.
Holden Interim Chairman and Managing Director, Kristian Aquilina, said the focus of the portfolio was consistent with customer preferences, with the Acadia, Trailblazer, Equinox and Trax rounding out a comprehensive SUV portfolio; and the Colorado tackling rivals in the light commercial vehicle (LCV) segment.
“Holden is taking this decisive action to ensure a sharp focus on the largest and most buoyant market segments.
“So far this year SUVs and Utes have increased to 76 percent of Holden sales, a trend we only see continuing,” he said.
The company has elected to retire the ZB Commodore and the BK Astra in 2020.
At its peak, the large car segment in Australia accounted for 217,882 sales in 1998. This year it is projected to come in at about 8,700 units.
The large passenger car segment declined by over 87 percent between October 2013 and October this year, with private buyers in the segment down by 93 percent in that period.
“The SUV segment is approaching half a million units, and LCVs over 200,000 units. That’s where the action is and that’s where we are going to play,” Mr Aquilina said.
The new Holden boss also paid tribute to the Commodore nameplate and its place in the Australian automotive industry over time.
“The decision to retire the Commodore nameplate has not been taken lightly by those who understand and acknowledge its proud heritage,” he said.
“The large sedan was the cornerstone of Australian and New Zealand roads for decades. But now with more choice than ever before, customers are displaying a strong preference for the high driving position, functionality and versatility of SUVs and Utes.”
Sales and deliveries of Commodore and Astra will continue through 2020, albeit with diminishing model availability as part of an orderly runout.
Existing Commodore and Astra customers can be assured that Holden will continue to back warranty and roadside assistance commitments, with spare parts supply guaranteed well into the future.
In addition, all MY19 ZB Commodores and MY19 BK Astras ordered or delivered from today onwards will be subject to Holden’s market-leading seven-year free scheduled servicing offer.
All arrangements for accessing warranty, servicing and spare parts for Holden’s entire model line-up via the Holden’s national dealer network remain the same.
Holden will be launching the MY20 Equinox in the first quarter of 2020 followed by a significant MY21 upgrade to the highly regarded Colorado to launch in Spring. Holden will also lodge production orders to GM’s Bowling Green factory for the highly anticipated mid-engine right-hand-drive Corvette next year.
Will Holden still honour the warranty on my new Commodore (or Astra)?
Yes, Holden will of course honour the warranty on your new Commodore, and we will ensure the supply of spare parts for it as well. All arrangements for warranty, servicing and spare parts for both ZB Commodore and BK Astra via the Holden’s national dealer network remain the same.
How will I get my Commodore (or Astra) serviced now Holden is closing?
Holden is not closing, and you will still be able to get your Commodore (or Astra) serviced at your local Holden dealer. We are launching updated models next year. Holden is here for the long term.

Does Holden really have a future in Australia without the Commodore?
Holden is much more than any individual nameplate no matter how successful it may have been. With our design and engineering capabilities and long history in this country we are well placed to improve the drive for everyday Australians.
Holden will be launching an MY20 Equinox in the first quarter of 2020 followed by a significant MY21 upgrade to the highly regarded Colorado to launch in Spring. Holden will also lodge production orders to GM’s Bowling Green factory for the much anticipated mid- engine right-hand-drive Corvette next year.
Why have you discontinued the Commodore?
The large passenger car segment declined by over 87% between October 2013 and October this year. That along with unfavourable currency exchange rates means that Commodore is no longer a viable proposition for Holden.
Why have you discontinued the Astra?
The Astra is an excellent vehicle but the Australian car market has changed and it is no longer a volume proposition for us. Significant investment is required now to remain in this segment beyond next year, and we cannot see a future where we compete profitably with a small car out of Europe.
Can I still buy a Commodore (or Astra)?
At the moment, yes, your local Holden dealer will very likely have various Commodore (or Astra) models in stock, and if not, they can order most models from us. Stocks will run out in the coming months.
What does this mean for the future of Holden in Supercar racing?
Holden recently re-committed to racing in Supercars through until the end of 2021, and that will happen with the currently homologated ZB Commodore race car. Racing is a strong part of Holden’s brand identity and we will assess our options as Supercars continues to evolve its rules for the next generation of cars currently due to be introduced in 2022.
If, after reading this information you still have questions, we encourage you to contact us further via direct message.
 

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Ding dong the witch is dead. Commodore officially discontinued.

CONFIRMED: Holden Commodore axed! Iconic nameplate to disappear as brand focuses on SUVs and utes


The slow-selling Holden Commodore has been axed from the Australian lineup, with the iconic nameplate to finally disappear as Holden turns its attention to utes and SUVs. The Astra has also been axed, with Holden confirming that the remaining vehicles in Australia are now in run-out and that updated models will not replace them.

Holden's Interim Chairman and Managing Director, Kristian Aquilina, says the brand will instead focus on what it sees as a growth market in Australia. And that means utes and SUVs, with the Commodore and Astra set to be scrapped.

“Holden is taking this decisive action to ensure a sharp focus on the largest and most buoyant market segments. So far this year SUVs and Utes have increased to 76 percent of Holden sales, a trend we only see continuing,” Aquilina says.

The decision means 2019 marks the final resting place for one of Australia's most iconic nameplates, with the Commodore attached to Holden's most popular - and most Australian-focused - model since 1978. It also comes two years after Holden's local manufacturing business, based South Australia, ground to a halt.

https://www.carsguide.com.au/car-ne...ate-to-disappear-as-brand-focuses-on-suvs-and

2018-Holden-Commodore-sedan-white-1001x565p.jpg
 

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Re: Ding dong the witch is dead. Commodore officially discontinued.

Sigh, a matter of time, but still disappointed by the whole thing
 

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TBH, a lot of SUV's are quite nice to drive. Nice suspension, AWD, bigger engines, decent handling... All **** you'd like to see in a similar sedan except they don't make it because.... Reasons? "It totally wouldn't sell, trust us".
 

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Re: Ding dong the witch is dead. Commodore officially discontinued.

Meh...It died a few years ago when it became nothing but an Opel Insignia with a Holden badge.
 

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"Holden is today announcing a modified portfolio dedicated exclusively to SUVs and light commercial vehicles."

I believe the Corvette is still considered an actual CAR. Perhaps it would sell even better if they labeled it a crossover to meet Holden's new mantra.
 

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"Holden is today announcing a modified portfolio dedicated exclusively to SUVs and light commercial vehicles."

I believe the Corvette is still considered an actual CAR. Perhaps it would sell even better if they labeled it a crossover to meet Holden's new mantra.
Corvette won't be sold as a Holden - it'll be "branded" just as Corvette in Australia.
 

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Re: Ding dong the witch is dead. Commodore officially discontinued.

on the surface this SUXS BUT I believe this is a GOOD thing
first hopefully people can "move on" from the FWD Commodore is CR*P VS the "AUS RWD" version - it will NEVER COME BACK
secondly without the "drag" of the Commie maybe they will "focus" on products that HAVE A CHANCE in the market - they say a NEW Colorado for 2021 and updated EQuinox for 2020
 

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Re: Ding dong the witch is dead. Commodore officially discontinued.

on the surface this SUXS BUT I believe this is a GOOD thing
first hopefully people can "move on" from the FWD Commodore is CR*P VS the "AUS RWD" version - it will NEVER COME BACK
secondly without the "drag" of the Commie maybe they will "focus" on products that HAVE A CHANCE in the market - they say a NEW Colorado for 2021 and updated EQuinox for 2020
I always said it should just have been badged as Holden Insignia - it wouldn't have made the car any better but it would have avoided all the nostagic comparisons - and left less bitterness at this pont.
 

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So Holden is GMC now?
Except Corvette which wont be a Chevy....just a Corvette. Which is good because it sorta puts the whole brand v model debate to bed. It shows that GM thinks globally that the Corvette brand/name can stand on its own.
 

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So....what's the point of Holden again?
Whats the point of many of GM's brands?

I get what you're saying but seriously GM really screwed up royally

They were warned by many of us on this forum (and we're the ones with information to make a rational case) and all the public who told them if you pull out of Australia you will pay

And pay they have
 

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Re: Ding dong the witch is dead. Commodore officially discontinued.

I always said it should just have been badged as Holden Insignia - it wouldn't have made the car any better but it would have avoided all the nostagic comparisons - and left less bitterness at this pont.
Wouldn't have changed the fact that it's pretty ugly

Opel didn't design a very attractive car - if Holden had built it locally they could have fixed many of the cars knocked kneed appearance and out of proportion fascia issues

A Car that only looks good in the top range most expensive model is bound to fail
 

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Whats the point of many of GM's brands?

I get what you're saying but seriously GM really screwed up royally

They were warned by many of us on this forum (and we're the ones with information to make a rational case) and all the public who told them if you pull out of Australia you will pay

And pay they have
Was the backlash due to the pull out of manufacturing from Aus or was it other? Would there be a backlash if GM mfr'd Chevrolets in Australia vs Holdens? Point I'm making is that Holdens identity is completely gone and as opposed to badge engineering a GMC and passing it off as a Holden why not just save the $$$ and sell Core GM brands in Aus?
 

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Was the backlash due to the pull out of manufacturing from Aus or was it other? Would there be a backlash if GM mfr'd Chevrolets in Australia vs Holdens? Point I'm making is that Holdens identity is completely gone and as opposed to badge engineering a GMC and passing it off as a Holden why not just save the $$$ and sell Core GM brands in Aus?
Holden was "Australias own"it didn't matter that most of the line-up was imported as long as they manufactured here

IMO changing the name will make it worse and they will drop into insignificance
 

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Holden was "Australias own"it didn't matter that most of the line-up was imported as long as they manufactured here

IMO changing the name will make it worse and they will drop into insignificance
My bad...i misspoke...would it make a difference if a Chevy was built and sold in Aus vs rebadging a Chevy as a Holding and importing/selling there? Pretty much what I'm saying is does the badge outweigh the origin?
 

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My bad...i misspoke...would it make a difference if a Chevy was built and sold in Aus vs rebadging a Chevy as a Holding and importing/selling there? Pretty much what I'm saying is does the badge outweigh the origin?
In a word yes

Chevys wont save GM in Australia no matter what anyone tells you

Holdens brand name has value - just - but they have been diluting it slowly to the point now where no one will consider buying anything GM or Holden

Fix the cars and you fix the brand though , I firmly believe that with the right product HOlden is the brand to go with in Australia


It's just going to be a long road back
 
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