No wonder they closed most of Holden's engineering facilities. Those ideas are completely ridiculous. Never would have worked.
It looks like they have shot themselves in the foot and are copping a bit of a flogging because of similarities with a US Toyota campaign.
Holden's new multi-million dollar advertising campaign launched in Australia this week hasn't started ideally, with accusations the car maker is "ripping off" a long-standing Toyota slogan.
The manufacturer's new 'Let's go there' brand campaign, a "fresh and bold" promotion launched across different platforms on Sunday, has drawn unwanted attention overseas because of strong parallels with the 'Let's go places' tag successfully used by Toyota in the US since 2012.
One industry website, worldcarfans.com, said Holden's tag was "virtually identical" to Toyota's long-running slogan, while another site, carxmotor.com, said Holden's punchline "sounds like a rip off" of Toyota's oft-used tag.
It's not yet known whether Toyota in the US has taken umbrage at the parallels between the two campaigns. Toyota Motor North America has been contacted for comment.
It is understood Holden hasn't received any correspondence from Toyota at this stage
I bet they'll give the trishield a run. All the easier to bring in Chinese product in a few more yearsFor anyone doubting, apart from the Colorado Captiva and an oblique Commodore shot, Holden is now Opel Australia. They failed in their initial invasion, now they're giving it another run at a beach-head. Testing the glue holding the Lion badges on is not unduly affected by dust and heat. I notice they didn't run any of the Opels on the bump test......
I predict a big black market in Opel badges. Be funny if people put Chevrolet badges on them, too.
Not bloody likely, mate. Losing interest in GM completely.Just go buy a Holden dude.. Stop sending your money to Japan. Send it to Us.
love those old adsI'd rather have these ads back: