Today's Cadillac should really be Pontiac...The real Cadillac today should have been what were the concept cars just a few years ago. If GM really stuck to "not acting like GM", then they would be selling more cars, trucks, SUVs you name it.You still don't see the forest from the trees huh?
Yes. The Blackwing is a great product. But it is a branding disaster.
Cadillac blew up what the V stood for. V has always been the top performance line. V-Sport was the mild-performance line/body package. Why reverse that? Why make the V the new mild performance line. And introduce V Blackwing as the top performance line? And why Blackwing, since the engine is 1) dead and 2) not in the Blackwings?
It reeks of "we spent all this money on a Blackwing trademark to not use it, so let's use it."
Yeah. It's a great product. I don't argue that point. But it has a disastrous trail of confusion behind it. There's no consistency into what anything means. How laughable is this gonna be when a "Celestiq V Blackwing" shows up?! It probably won't because none of this makes any sense for the EV world. And the consistency of a lack of consistency continues.
GM's abrupt product shifts at Cadillac have left it weak and with product that is inconsistent and unworthy of being in the lineup. GM has never allowed Cadillac the time, patience, or money to execute properly, and they don't see the value of the Cadillac brand. They've proven as much.
And it's the same story at Saturn. Strange product shifts. Inability to get the correct product on time. And wasting all of the goodwill the brandy have earned.
Instead, much like Saturn, GM takes the "safe" route ensuring management gets guaranteed pay, but, as a result muting short term sales and pooping away future competitiveness.
Saturn's only failure was that it was the anti-GM within GM. Many GM'ers hated Saturn for that and wanted to ensure their failure. They succeed at that--too bad they didn't use that energy on actually making EV-1 an actual car people can buy at scale...