Anyone here familiar with these tactics?
Hard-sell tactics plague dealers, customers
Paul Broome, a Cadillac dealer in Independence, Mo., hears from about 10 customers a month who complain about his dealership's high-pressure sales of service contracts. But Broome has nothing to do with the disputed contracts or their marketing. Instead, some peddlers of third-party contracts tap vehicle registration data to reach customers of dealerships such as Broome's by telephone, e-mail and direct mail. The boiler-room promotions are "giving the industry a black eye," says Broome, who chairs the Missouri Automobile Dealers Association.
http://www.autonews.com/
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Hard-sell tactics plague dealers, customers
Paul Broome, a Cadillac dealer in Independence, Mo., hears from about 10 customers a month who complain about his dealership's high-pressure sales of service contracts. But Broome has nothing to do with the disputed contracts or their marketing. Instead, some peddlers of third-party contracts tap vehicle registration data to reach customers of dealerships such as Broome's by telephone, e-mail and direct mail. The boiler-room promotions are "giving the industry a black eye," says Broome, who chairs the Missouri Automobile Dealers Association.
http://www.autonews.com/
(sub required)