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New STS Coming in 2005

This is the first official photograph of Cadillac's 2005 STS. The replacement for the aging Seville sedan is designed to serve as the General Motors brand's flagship, and that's why you'll find the fingerprints of GM "Car Czar" Bob Lutz all over the new car. Lutz pushed back the project a few months in order to soften and add curve to the hard edges originally planned for the '05 STS - as can be seen in the doors and roof line, though overall, the luxury sedan bears an unmistakable similarity to the razor-sharp CTS. Inside, the car will feature a significantly refined ****pit, the first step in Cadillac's effort to upgrade its interiors.

The new STS will get its power from either a 3.6-liter V-6 engine or the 4.6-liter Northstar V-8. Rear-wheel drive is standard, while all-wheel drive will be an option. A high-performance V-Series version will follow, perhaps a year to 18 months later, according to Cadillac sources. The new STS will be shown in the "flesh" at April's New York auto show and will go on sale in the third quarter of this year.

The STS is intended to provide an attainable halo around a brand that has "stopped the slide and gained momentum," said Cadillac General Manager Mark LaNeve, but there's plenty of work to do before Caddy can truly reclaim its long-held position as the "standard of the world." Propelled by a December surge in SUV sales, the automaker recorded volume of 216,090 last year, its best performance since 1990, LaNeve declared during the Automotive News World Congress.

How much more growth is possible? Not as much as some might expect. At its peak, two decades ago, Caddy seemed hell-bent to push sales as far as they could go. That move backfired, causing quality problems and diluting the brand image - and eventually led to a collapse in demand, with Caddy sales slipping behind import rivals like Mercedes-Benz, BMW and Lexus. The goal, according to LaNeve, is to rebuild that sense of exclusivity, even if that means holding sales down to no more than around 240,000 units a year in the U.S.

After a series of setbacks and delays, Cadillac is finally making a serious move on overseas markets. It has a new dealer network set to grow across Europe. And there are serious opportunities in China, which LaNeve noted, is the third largest market for BMW's big 7-Series.

China could prove an especially good market for the ultra-luxury car now under development. It's based on the Cadillac Sixteen concept vehicle that proved the big hit of the 2003 North American International Auto Show. A production version likely won't have the big V-16 shown in that prototype, but insiders hint a V-12 is likely. While there's no formally approved program, LaNeve is confident a super-lux Caddy will reach market "in some reasonable timeframe after 2007."

At the other end of the spectrum, Caddy has effectively ruled out a so-called entry-lux model below the CTS. But there could be other products coming. There's an updated version of the DeVille due next year, for one thing. And Cadillac is looking at the hybrid market, perhaps with a gasoline-electric version of the SRX. As the declared technology leader among the many GM divisions, it would make sense to introduce hybrids and other advanced powertrain systems at Cadillac, according to LaNeve.

Caddy's general manager acknowledged that the division hasn't been without its setbacks lately. The launch of the SRX got off to a slow start, he said. Initial emphasis was placed on fully loaded V-8 models priced as high as $60,000. Inventory quickly built up and Caddy had to kick in with incentives. With more V-6 versions priced around $40,000 rolling into showrooms, sales have been picking up sharply. -Paul A. Eisenstein
Source: www.thecarconnection.com
 

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the car does look very nice, but it says lutz softened up the lines of the car a lot...i'm not sure i like that. something about the car seems to soft, almost sagging. it looks nice enough...but i'd like to see a little more aggression.
 

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Originally posted by 3eb@Jan 15 2004, 07:13 PM
the car does look very nice, but it says lutz softened up the lines of the car a lot...i'm not sure i like that. something about the car seems to soft, almost sagging. it looks nice enough...but i'd like to see a little more aggression.
None of it's competitors are any more aggressive. This is not the segment for aggressive cars.
:type:
 

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I agree, I don't think I like the 'softened' look. I expected a lot better looking car, but I guess I will have to see it in person. The doors look like the doors from a stripped down saturn or something; they definately do not look they belong on a ultra luxury car.
 

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Originally posted by mbaluch8@Jan 15 2004, 02:31 PM
I agree, I don't think I like the 'softened' look. I expected a lot better looking car, but I guess I will have to see it in person. The doors look like the doors from a stripped down saturn or something; they definately do not look they belong on a ultra luxury car.
like I said in the other thread

the CTS is more aggressive because it is geared towards a younger crowd which is reflected in the price tag

the STS on the other-hand is geared towards the baby boomer's who have the money, like the comfort and don't care to be so radical and different from everyone else.

Look at some of the best selling cars in the US market, to us (younger generation) we all think they come from Bandville, USA.

If GM designed cars to appeal to only the young generation, they would lose market share like they did in the late 70s and 80s.
 

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Ime hopeing for at least 500+ HP next gen Z06 VETTE Engine and AWD.The suttel softening of the form doesent bother me due to the higher market positioning of the STS.From what ive seen so far its going to be a styling show stopper.
 

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I think the softer look would have been fine had it looked like the photoshop preview in Road and Track a few months ago. However, that is not to say that I think it looks bad. But, I do think this is too close to the CTS and not distinctive enough.
 

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Although I do love that STS pic Rex, I think that design would be a better DTS or XTS...
 

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now THAT would be more like it!

Makes me think the grille on the production STS is too small. Its definately not as bold as the grille on the CTS.

Also, maybe its just the color or the picture angle, but the gap between the hood and the front clip looks HUGE.
 

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I still think the real thing is the best of all in the marketplace that this car compets in.Rexs example is sort of cool but the drivers side glass is way to small.I like the nose they should use it on the ULS. <_<
 

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Between Zarellas and Lutzs' the only striking difference are the tail lights and the wheel arches. They did however make the grille a little more similar to the CTS than they did with the SRX, but really when they are all side by side there is a difference.
 

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Originally posted by Rex Raider@Jan 16 2004, 09:33 AM
I prefer this one:

Indeed.

But I can't say I'm disappointed - I really hope the rear end isn't the disaster the CTS's has been called.
 

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I think they screwed up by picking a photo that doesn't really give us much of a preview (probably their intent) but is unfortunatly not a great angle for this car. This angle really emphasizes the high hip point and the large bland expanse of metal above the rear wheel.

So, I'll withold judgment.

But I do have to say this: they've banished the most distinctive feature of the new Cadillacs, that is, all those nice sharp creases. Why go so generic?
 

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Originally posted by AMcA@Jan 16 2004, 05:51 PM
I think they screwed up by picking a photo that doesn't really give us much of a preview (probably their intent) but is unfortunatly not a great angle for this car. This angle really emphasizes the high hip point and the large bland expanse of metal above the rear wheel.

So, I'll withold judgment.

But I do have to say this: they've banished the most distinctive feature of the new Cadillacs, that is, all those nice sharp creases. Why go so generic?
Just like you stated, it's a bad angle, the creases and folds will probably be more evident from a higher shot.
 

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I am glad to see that overall everyone is atleast positive about the car and reserving there judgment for more pics to come out. One thing that surprised me was the rims have the little bolts all over them(not sure what the name of that style is) you can kinda see them in the pic, but they are evident in person. They look real cool and are not what you would expect from Cadillac, I and like it.
 

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I don't know how anyone can argue the design of this car because it's such an improvement from the current Sevilles. I think it looks great and fits right in with the rest of Caddy's line-up. Save the concept pictured at the top of this page for the new Deville.
 
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