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· Premium Member
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This is the part I'm missing the logic of:

The strategy parallels GM's continuing production of the old-version Malibu, also built in the M plant. That car, rechristened the Classic, also is fleet-only.
WTF? So why does "Pontiac" need a version? Just sell more "Classics"!

Oh yeah, well what about those Pontiac dealers that live off of fleet sales?

Bob Lutz told us that the Pontiac brand was supposed to go up against premium sporty import nameplates.

This will Never Happen while Pontiac as a brand is pursuing fleet sales with outdated product.




Fleet sales don't just dilute value of a particular model - they dilute brand image, too, esp. for the first time drivers of Pontiac who will conclude all Pontiacs are like the Grand Am they picked up at the Airport.

Band-aid solution: Make an ultra-low trim version of the G6 coupe, label it "G4" with a base Ecotec from the base Malibu, and then you can keep its model resale value erosion from hitting the "G6" - AND you can save people from making their first ride in a Pontiac in a car that is outdated.
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