Re: Hybrid PR War Continues: Is Toyota now planning a mild hybrid ?
Here's more and related.
Long press release. - this isn't even a 1/4.
http://www.toyota.co.jp/en/news/08/0611.html
Here's more and related.
Long press release. - this isn't even a 1/4.
http://www.toyota.co.jp/en/news/08/0611.html

June 11, 2008
Toyota Strengthens Initiatives for Low Carbon Society
—Toyota Environmental Forum Held in Tokyo—
Tokyo — TOYOTA MOTOR CORPORATION (TMC) unveiled today an action plan - .................
Specific TMC plans are described below.
1. Research and Development
Powertrains
Average fuel efficiency for new Toyota vehicles sold in Japan rose by approximately 28% in the 10 years from 1997 to 2007. By the end of 2010 TMC will complete transition to a new series of highly efficient engines and transmissions.
Gasoline Engines
TMC will complete revamping its engine lineup, with new 1.3-liter and 2.5-liter engines introduced in 2008. The new 1.3-liter gasoline engine is equipped with the newly developed TOYOTA Stop&Start SYSTEM.
Diesel Engines
In 2003, TMC introduced clean diesel engines featuring the Diesel Particulate-NOx Reduction system, and, in the fall of 2007, it introduced a new 4.5-liter V8 engine. Cumulative production of diesel engines passed the 20 million mark in February 2008.
Transmissions
While advancing multi-stage automatic transmissions and continuously variable transmissions, TMC will introduce a highly efficient compact six-speed manual transmission in the fall of 2008.
Hybrid Vehicles
Hybrid systems are a core Toyota technology that can contribute to cleaner emissions, lower CO2 emissions and increased fuel efficiency. TMC is actively working to popularize these systems by increasing the number of hybrid models among its vehicle series. -
Alternative Fuel Vehicles
- TMC's aim is to achieve hybrid vehicle sales of 1 million vehicles annually as early in the 2010s as possible and to strive for further popularization.
- TMC is working to further reduce the size, weight and cost of motors, inverters, batteries and other hybrid system components.
- In addition to already producing hybrid vehicles in China and the United States, TMC recently decided to produce hybrid vehicles in Thailand and Australia. We intend to continue to expand our overseas hybrid vehicle production efforts.
Flexible Fuel Vehicles*2
Bio-fuel Flexible Fuel Vehicles
In 2006, TMC adapted all of its vehicles sold worldwide to E10 fuel and in May 2007 introduced flexible-fuel "Corolla" models in Brazil that can run on E100.
TMC will introduce the E85-compatible flexible-fuel Tundra and Sequoia in North America in 2008.
*2. Vehicles that are specially designed to run on either gasoline alone or on a blend of gasoline and ethanol
Electricity (Plug-in Hybrid Vehicles/Electric Vehicles)
Verification tests are currently being conducted in Japan, the United States and Europe, as plug-in hybrid vehicles—which can be used as electric vehicles for short trips and as conventional hybrid vehicles for traveling longer distances—represent the most promising approach.
Battery R&D and Production
- By 2010, TMC will introduce a plug-in hybrid vehicle equipped with a lithium-ion battery, geared toward fleet customers in Japan, United States and Europe.
- TMC plans to accelerate development of small electric vehicles for mass production.
TMC will establish in late June 2008 a battery research department to advance the development of an innovative next-generation battery that can outperform a lithium-ion battery.![]()
Panasonic EV Energy Co., Ltd., a joint venture TMC established with the Matsu****a Group that is conducting joint research on batteries for use in automobiles, will commence limited production of lithium-ion batteries in 2009, moving into full-scale production in 2010. -![]()
Alternative Fuel Supplies
TMC's involvement in alternative fuel utilization includes a variety of initiatives aimed at ensuring fuel supplies.
- TMC is reinforcing its structure of survey-based global energy analysis by establishing energy research organizations in Japan and the United States.
- TMC is conducting research on a cellulosic ethanol that can both avert competition with food supplies and ensure a stable supply. The distinctive feature of TMC's research is the focus on using technologies that involve yeast.
- TMC is conducting joint research with Nippon Oil Corporation on high-concentration bio hydrofined diesel (also known as "BHD") as a bio-fuel alternative to petroleum-based diesel. So far, the research has led to vast improvement in the oxidative stability of BHD, enabling the fuel to perform on par with conventional diesel.
- TMC is conducting research on biomass-to-liquid (also known as "BTL"), which is derived from synthesizing gas made from all types of biomass, including cellulose.
