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GM Will Position Cadillac CT6 as Tech Showcase
Automotive News
October 1, 2014
By: Neal Boudette
DETROIT -- The CT6 sedan due late next year is intended to be more than just a high-end Cadillac.
General Motors is counting on the car to be a rolling showcase of the company’s engineering and technology prowess, and its determination once again to rise to the top of the automotive world.
“We want to establish Cadillac as the absolute pinnacle of General Motors,” President Dan Ammann said at strategy presentation today at GM’s Milford Proving Grounds.
He acknowledged that the three German brands have “owned” the luxury-car business, but vowed that Cadillac will join them in the upper ranks of the segment. “We are starting with an absolutely iconic brand,” Ammann said, “and the [Cadillac] business is already very profitable today.”
A key to the strategy will be the CT6, a new model that will be positioned at the top end of Cadillac’s lineup, ahead of the CTS and XTS, and aim to compete with flagships such as the BMW 7 series, Mercedes-Benz S Class and Audi A8.
Full article at link.
Automotive News
October 1, 2014
By: Neal Boudette

DETROIT -- The CT6 sedan due late next year is intended to be more than just a high-end Cadillac.
General Motors is counting on the car to be a rolling showcase of the company’s engineering and technology prowess, and its determination once again to rise to the top of the automotive world.
“We want to establish Cadillac as the absolute pinnacle of General Motors,” President Dan Ammann said at strategy presentation today at GM’s Milford Proving Grounds.
He acknowledged that the three German brands have “owned” the luxury-car business, but vowed that Cadillac will join them in the upper ranks of the segment. “We are starting with an absolutely iconic brand,” Ammann said, “and the [Cadillac] business is already very profitable today.”
A key to the strategy will be the CT6, a new model that will be positioned at the top end of Cadillac’s lineup, ahead of the CTS and XTS, and aim to compete with flagships such as the BMW 7 series, Mercedes-Benz S Class and Audi A8.
Full article at link.