GM Trademarks "Velite" Name
Posted on 12.1.2014
by Ciprian Florea
About 10 years ago, Buick showcased the 2004 Velite concept at the 2004 New York Auto Show . It was a roadster study designed by Bertone that followed the Bengal, a much more impressive concept in terms of styling, but one that was never considered to be a viable production vehicle. The Velite was introduced as a more practical version of the Bengal, but it never became a production car. Now a decade later, GM has filed a trademark application with United States Patent & Trademark Office for the term "Velite."
The manufacturer filed the application on November 19th, 2014, under the "Goods and Services" category for "motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof." GM previously applied for the trademark back in 2011 and although it has not been granted, it has received a fifth extension to submit a Statement of Use document. The office allows applicants a total of six extensions to submit the Statement of Use, which means GM is about to use the trademark in real-world product.
CONTINUE AT TOPSPEED.COM
Original Comments posted by usayjim2:
Buick Velite , say it ain't so !
GM has filed for a patent on the name and previously the name was associated with a Buick project . For some reason , a car with the name starting with a V doesn't roll off the tongue , vvvvvvvvvvery too well so that perhaps if Buick is the future recipient , why not pick anything but a V , vplease ! Perhaps it's the memory of the only other V named GM car that I can recall , the Chevy Vega , that god foresaken compact !
Posted on 12.1.2014
by Ciprian Florea
About 10 years ago, Buick showcased the 2004 Velite concept at the 2004 New York Auto Show . It was a roadster study designed by Bertone that followed the Bengal, a much more impressive concept in terms of styling, but one that was never considered to be a viable production vehicle. The Velite was introduced as a more practical version of the Bengal, but it never became a production car. Now a decade later, GM has filed a trademark application with United States Patent & Trademark Office for the term "Velite."
The manufacturer filed the application on November 19th, 2014, under the "Goods and Services" category for "motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof." GM previously applied for the trademark back in 2011 and although it has not been granted, it has received a fifth extension to submit a Statement of Use document. The office allows applicants a total of six extensions to submit the Statement of Use, which means GM is about to use the trademark in real-world product.
CONTINUE AT TOPSPEED.COM
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Original Comments posted by usayjim2:
Buick Velite , say it ain't so !
GM has filed for a patent on the name and previously the name was associated with a Buick project . For some reason , a car with the name starting with a V doesn't roll off the tongue , vvvvvvvvvvery too well so that perhaps if Buick is the future recipient , why not pick anything but a V , vplease ! Perhaps it's the memory of the only other V named GM car that I can recall , the Chevy Vega , that god foresaken compact !
ontiac Ventura, Saturn Vue, and ta da! Chevrolet Volt.
