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GM to Launch CarBravo, Its Own Used Car Sales Website
The auto giant will unify its dealers' used-car sales on a website intended to fight CarMax, Carvana, and other online platforms at a time when used-car prices are skyrocketing.

By Laura Sky Brown
Car and Driver

Jan 11, 2022
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- GM announced today that it will start a used-vehicle selling website that it's calling CarBravo, which will leverage its dealer network and the approximately half-million used vehicles they have in stock.

- Customers will be able to shop online or at a GM dealership, and either way they can shop for vehicles in stock at dealers across the United States.

- GM will use Black Book to arrive at dollar figures and will give "guaranteed online offers" to buy customers' vehicles even if they don't buy another one using the website.


It was probably inevitable: General Motors is responding to the huge uptick in used-vehicle prices and the growing popularity of websites that buy and sell used cars, and it's starting its own site. GM's CarBravo website is set to begin doing business this spring, and dealers are being enrolled now, the automaker announced today.

 
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