GM unveils new logo to emphasize its pivot to electric vehicles
Andrew J. Hawkins
January 8, 2021
The Verge via MSN
General Motors debuted a new logo meant to convey the automaker’s renewed commitment to the production and sale of electric vehicles. The company is also launching a new marketing campaign to underscore that commitment, as it seeks to compete with Tesla and other automakers that are rushing new EVs to market.
It’s been about a decade since GM has last tweaked its logo, but this update represents the starkest change in the company’s 113-year history. The most obvious change is the use of a lowercase “gm” in the logo, after previously only using capital letters. The underline has been shortened to just the “m,” in a nod to the company’s recently announced Ultium electric vehicle battery and platform.
The blue square has been rounded at the corners, giving the logo more of a smartphone app appearance. The blue is used as an outline rather than to fill the entire square, and the negative space in the “m” is meant to evoke the shape of an electrical plug.
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Andrew J. Hawkins
January 8, 2021
The Verge via MSN
General Motors debuted a new logo meant to convey the automaker’s renewed commitment to the production and sale of electric vehicles. The company is also launching a new marketing campaign to underscore that commitment, as it seeks to compete with Tesla and other automakers that are rushing new EVs to market.
It’s been about a decade since GM has last tweaked its logo, but this update represents the starkest change in the company’s 113-year history. The most obvious change is the use of a lowercase “gm” in the logo, after previously only using capital letters. The underline has been shortened to just the “m,” in a nod to the company’s recently announced Ultium electric vehicle battery and platform.
The blue square has been rounded at the corners, giving the logo more of a smartphone app appearance. The blue is used as an outline rather than to fill the entire square, and the negative space in the “m” is meant to evoke the shape of an electrical plug.
CONTINUE AT THE LINK ABOVE