[bongos2u]

GM unveils new logo to emphasize its pivot to electric vehicles
Andrew J. Hawkins
January 8, 2021
The Verge via MSN

General Motors debuted a new logo meant to convey the automaker’s renewed commitment to the production and sale of electric vehicles. The company is also launching a new marketing campaign to underscore that commitment, as it seeks to compete with Tesla and other automakers that are rushing new EVs to market.

It’s been about a decade since GM has last tweaked its logo, but this update represents the starkest change in the company’s 113-year history. The most obvious change is the use of a lowercase “gm” in the logo, after previously only using capital letters. The underline has been shortened to just the “m,” in a nod to the company’s recently announced Ultium electric vehicle battery and platform.

The blue square has been rounded at the corners, giving the logo more of a smartphone app appearance. The blue is used as an outline rather than to fill the entire square, and the negative space in the “m” is meant to evoke the shape of an electrical plug.

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[Ed753]

 

[Ed753]

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I'm gonna need help understanding this one........................

 

[emh]

Because "ev" owners can't do upper case??

 

[Extreme4x4]

Little gm. I don't get it.

 

[nadepalma]

Not sure this was needed or necessary as they "focus" on EVs.

Not the least of which is because even as EVs get better, cheaper, and continue to build range, GM is still going to offer hybrids, diesels, and gasoline-powered engines in the mid-term future (not to mention continuing to possibly invest in hydrogen down the line).

This seems a little short sighted and gimmicky (and unfortunately, that seems to be a trend of late).

I'm gonna need help understanding this one........................

Yeah, I don't get it. And honestly, I bet they spent some ridiculous amount of money to pay an outside firm to come up with the logo.

And to think, at the end of the day, it almost amounts to exactly what AT&T did when they updated and changed their classic logo (invert colors, use lowercase letters).

Years later, they ditched the lowercase typeface and went back to all capital-lettering.

 

[wallus13]

Much like names, logos aren't that big of a deal to me. This is much better than the turd of a logo that Kia did.

 

[1999 White C5 Coupe]

During the past few years, it is very common to see grammatical, spelling and punctuation errors on national and local news web sites.

When I first saw this new logo, it reminded me of the errors that are so common on many web sites, and often by people that have a problem with spelling and punctuation - and let the computer do the work (and often with errors).

 

[uvikrama]

Turn it side wise, you will see EI : you can read anything you want ex employment insurance , Electric innovation.

 

[1958carnut]

Little gm. I don't get it.

It used to be big GM back in the day. Now the way they are going shedding divisions and countries they do business in and the like, they will soon be little gm just like the new logo. it's a sign or maybe an...wait for it... omen.

 

[BahamaTodd]

Its an elephant. Cannot unsee.

 

[1958carnut]

Its an elephant. Cannot unsee.

It is

 

[Mr.Buttons]

I can't wait to hear the dumb explanation of this!.

Even better yet,I can't wait to hear the story of the "brite " 20 something that thought this redesigned logo and how gm empowered them.

 

[BORG]

The Electric Elephant logo

 

[mbukukanyau]

Man, Mother needs to take a break from it all

 

[kmacleod]

Look carefully... there is a "plug" embedded in the "M"

 

[FenwickHockey65]

Yeah I'm going to pretend like this doesn't exist.

 

[Neanderthal]

Because "ev" owners can't do upper case??

No, I hope. But the kids who design this stuff would probably look at you like you just stepped out of an inbound-from-Mars UFO if you said puzzling things like "upper case" and "lower case."
"Whaaaa? Dood! Like, whoa!! You on my case, why you talking about my case?" Etc. :fall:

Keyboard banditos probably never learned this complex stuff in skoolz.

Little gm. I don't get it.

As another said, maybe it signifies the little GM--pardon me, I mean gm--of the future. I guess it's what electricity looks like, from the wire's perspective. Electric em-power. Yeah.
Blue, you know, like green, only bluer. And and, like...

I can't wait to hear the dumb explanation of this!.

Even better yet,I can't wait to hear the story of the "brite " 20 something that thought this redesigned logo up and how gm empowered them.

Pretty much what I was going to say, but I said it anyway.

Man, Mother needs to take a break from it all

zerozerozero, it's stressful after a while.

 

[Ed753]

I'm still looking for answers..................................

:fall:

 

[BlackGTP]

Great big nothing-burger for most people. I think these logo changes are to generate interest from the company employees. I can already imagine my wife's eyes glazing over if I told her about this (which I'm not).