DETROIT -- General Motors, raising the ante in Detroit's brutal price war, said on Wednesday it was raising the cash rebates on most of its 2003 and 2004 model year vehicles to $5,000.
The rebates on many of GM cars and trucks, including its popular SUVs, minivans and pickups, had previously been set at $4,500.
GM has called most of the shots in the industry's profit-gouging incentives war since the attacks on Sept. 11, 2001.
GM said its $5,000 cash-back offer, billed as an "owner loyalty program," applied only to current owners of its vehicles. For new customers it said it would continue to offer hefty discounts as well, along with a variety of interest-free loan programs.
Full Article
The rebates on many of GM cars and trucks, including its popular SUVs, minivans and pickups, had previously been set at $4,500.
GM has called most of the shots in the industry's profit-gouging incentives war since the attacks on Sept. 11, 2001.
GM said its $5,000 cash-back offer, billed as an "owner loyalty program," applied only to current owners of its vehicles. For new customers it said it would continue to offer hefty discounts as well, along with a variety of interest-free loan programs.
Full Article