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GM Plans to Continue Decrease of Fleet Sales

1507 Views 10 Replies 11 Participants Last post by  d43m05
http://www.autoblog.com/2008/05/19/gm-to-continue-weaning-itself-off-fleet-sales/

Last year, GM sold about 700,000 units to fleet sales. In 2008, that number is projected to drop to about 575,000 units. By 2009, it will decline even further with a sales projection of just over 500,000 fleet units.
More at the link.
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Hmm, I guess you could re-word the title to "GM Increases the Rate of Decrease of Fleet Sales".

I think GM was wise to reduce them but cutting them down now in a down market and to the point where your volumes are getting wacked doesn't seem wise.
Decreasing fleet sales raises the value of your product in the retail market, and raises perception.

Increasing value and perception is what this is all about.
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