GM mulls selling Opel cars in U.S. - magazine
Reuters, 03.10.04, 3:30 PM ET
FRANKFURT (Reuters) - General Motors Corp. is considering selling models from German unit Adam Opel AG in the United States under its Saturn badge, GM Europe chief Robert Lutz was quoted as saying in a German magazine.
Lutz said in an interview due to appear in WirtschaftsWoche on Thursday that since Opel was not present in the United States, it would be possible to transfer the design.
"Right now we're looking into, among other things, whether Opel conforms to American specifications and where changes might be necessary," he said.
According to Lutz, GM wants to brand Saturn with a European image. A final decision whether Opel vehicles would be used, however, has not yet been made, he added.
GM is responding to pressure from the Opel works council, which believes the lack of a presence in the U.S. represents a disadvantage versus other competitors such as Volkswagen AG .
Opel Works Council Chairman Klaus Franz welcomed the decision, even if the Opel brand would not itself be used.
Full Article Here
Reuters, 03.10.04, 3:30 PM ET
FRANKFURT (Reuters) - General Motors Corp. is considering selling models from German unit Adam Opel AG in the United States under its Saturn badge, GM Europe chief Robert Lutz was quoted as saying in a German magazine.
Lutz said in an interview due to appear in WirtschaftsWoche on Thursday that since Opel was not present in the United States, it would be possible to transfer the design.
"Right now we're looking into, among other things, whether Opel conforms to American specifications and where changes might be necessary," he said.
According to Lutz, GM wants to brand Saturn with a European image. A final decision whether Opel vehicles would be used, however, has not yet been made, he added.
GM is responding to pressure from the Opel works council, which believes the lack of a presence in the U.S. represents a disadvantage versus other competitors such as Volkswagen AG .
Opel Works Council Chairman Klaus Franz welcomed the decision, even if the Opel brand would not itself be used.
Full Article Here