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GM Reports 272,363 Deliveries in May


(Monthly comparison percentages are sales day-adjusted unless noted.)

  • Chevrolet Car Retail Sales Led By a 103 Percent Increase in Malibu, 22 Percent Increase in Aveo, and 1 Percent Rise in Cobalt Sales
  • Pontiac Retail Car Sales Driven By a 36 Percent Increase in Vibe Sales
  • Buick Enclave, GMC Acadia and Saturn Outlook Power Mid-Utility Crossover Segment with 12,000 Total Vehicles Sold
  • Fleet Sales Off 36 Percent Due To Planned Reductions In Daily Rentals and The Impact Of The American Axle Strike
DETROIT - GM dealers in the United States delivered 272,363 vehicles in May. The sales increase in fuel efficient cars and crossover vehicles could not make up for soft truck demand and a decline in fleet deliveries impacted by the American Axle strike. Approximately 15-18,000 sales were lost in May, or will be retimed, due to various work stoppages including the American Axle strike. Compared with a strong May 2007, total sales were down 30 percent (28 percent unadjusted). Truck sales declined 39 percent.

Dealer inventories were at their lowest level since August 2005 with about 772,000 vehicles in stock, down about 219,000 vehicles compared with last May, and down more than 136,000 vehicles compared with December 2007.

"We are very pleased with our performance in many critical car and crossover products as consumer preferences continue to shift toward these vehicles. Our challenge in May was having enough vehicles available to sell. We would have posted even stronger sales of the Chevrolet Malibu, Impala, HHR, and Cobalt, Cadillac CTS, Pontiac Vibe and crossovers Buick Enclave, GMC Acadia and Saturn Outlook if product availability were better," said Mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing.

"Obviously, most trucks segments were weak across the industry - and we were no exception. Today's production adjustment announcement at the annual GM shareholders meeting shows that we are intent on increasing car and crossover production and leveraging our competitive position for the economic recovery while acknowledging the impact of a challenging economic environment on truck sales," LaNeve added.

Chevrolet Malibu total sales were up 34 percent with retail sales up 103 percent, Aveo sales were up 39 percent total and 22 percent retail, and Cobalt sales were up 15 percent total and 1 percent retail and HHR was up 24 percent total and 33 percent retail. Pontiac Vibe total sales were up 65 percent and retail sales were up 36 percent compared with May 2007. Saturn Aura was up 5 percent retail, and the Astra saw increasing sales with nearly 1,100 vehicles sold. In the luxury car segment, the award-winning Cadillac CTS saw total sales increase 11 percent with an impressive retail increase of 18 percent compared with the same month a year ago.

GM's popular crossover Buick Enclave, GMC Acadia and Saturn Outlook together accounted for more than 12,000 vehicle sales in the month. There were 6,600 Acadia, 2,900 Enclave and 2,500 Outlook total sales.

"We see the mix shift as a tremendous opportunity for GM," LaNeve added. "We have a full lineup of vehicles - including five hybrid models -- that provide industry-leading value, great fuel economy and the best warranty coverage of any full-line automaker."

Full Release with Sales Chart
 

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Second best month of the year so far.

Cobalt, Aveo, G5, G6, HHR, Solstice, Sky, Outlook, Vue up from previous month.

CTS, Malibu, G8 down from previous month. Enclave worst month since introduction.
 

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Can't wait to hear this one: "OMG Acadia and Outlook were down! They must be horrible!" Please. GM did something smart, they cut production on those two nameplates before the strike to produce more Enclaves. That way they keep potential Enclave demand in cheeck. Once GM gets everything running right at that plant those numbers will improve for sure.
 

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GM really need to move for a swing quickly. Fuel prices are gonna keep climbing and they need to provide a wide range of fuel efficient vehicles which are up to scratch with others.
 

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Complain all you want about GM, Ford or Chrysler screwing up, this will hit ALL of us very hard as more jobs are lost. For every transplant job brought over more than 3 US jobs are lost. This is gonna hurt ALL of us in the end.
 

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I still can't believe that the Saturn Astra is selling at a rate 50% less than anticipated. There should be a three month wait for this vehicle in today's marketplace. Keep in mind that this was with a $1000 incentive and up to $1000 in GM Card points - something that was not available in the months prior.
 

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I see a HUGE reason why for MARKETING purposes the HHR should be called the "Cobalt hhR." The same way Toyota boost Corolla sales withthe Matrix... this should be done
 

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I don't buy the American Axle excuse. If anything, the strike helped GM eliminate a bloated inventory problem. This sales decrease is real and a direct impact of the market sending a strong message that either they aren't buying or they aren't interested in the product that is being offered. The message is reflected in GM's decision today to close 4 truck/SUV plants.
 

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Daaaammmmn - The GMT-900 SUVs are all down 40% or more.
 

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I still can't believe that the Saturn Astra is selling at a rate 50% less than anticipated. There should be a three month wait for this vehicle in today's marketplace. Keep in mind that this was with a $1000 incentive and up to $1000 in GM Card points - something that was not available in the months prior.
It's too heavy to have competitive performance OR fuel economy. With the automatic it's quite sluggish.

Also, they've probably spent very little marketing it.

AND because the dollar is weak, GM probably doesn't want to sell many. They lose money on the car. It's just a placeholder till they have a new one made in North America.
 

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We would have posted even stronger sales of the Chevrolet Malibu, Impala, HHR, and Cobalt, Cadillac CTS, Pontiac Vibe and crossovers Buick Enclave, GMC Acadia and Saturn Outlook if product availability were better," said Mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing.


W T F

What is the holdup then?? What's the constraint?

Or is this a strategic maneuver to create an artificial product constraint to help boost and generate demand and buzz??

Gosh. I hope that isn't it because that strategy only works if there are no viable substitute products available on the market.
 

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What is the holdup then?? What's the constraint?

Or is this a strategic maneuver to create an artificial product constraint to help boost and generate demand and buzz??

Gosh. I hope that isn't it because that strategy only works if there are no viable substitute products available on the market.
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The UAW struck Fairfax and LDT, remember? The AAM strike hurt the rest, I'd assume.
 

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Those are some pretty bad sales numbers. The cars that are competitive are selling well. The Cobalt and Aveo replacements can't get here soon enough. Hopefully just the mpg bump of the '09 2.2L improvements will help out with Cobalt sales. I wonder what the mpg #'s will be?

They say fleet sales are down but obviously some models must have gone up since the retail % improvments are smaller than the total % improvements. Impala is down a lot. Maybe they took most of the fleet out of that and the Malibu. Grandprix was mostly fleet and it is down to amost nothing as well. I guess they had to bump a few models up in fleet to make up for those.
 
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