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DETROIT (Dow Jones)--As Congress occupies itself with debates over whether Howard Stern should be allowed to say what he says, listeners are signing up to subscriber radio service XM Satellite Radio Holdings Corp. to hear exactly what they want.

The satellite radio service Monday celebrated its 1 millionth factory- installed vehicle radio system at General Motors Corp. (NYSE:GM - News) headquarters, with one auto executive praising the system as "probably one of the best non-product things we've put out to date."

Brent Dewar, president of GM's Chevrolet division, said the system is helping engender a strong sense of loyalty among Chevrolet buyers, who make up 50% of the XM Satellite subscribers on the road.

"We know we're on to something very good," he said.

XM Radio counts 1.5 million subscribers to its service, and projects to have 2.8 million by the end of the year and 20 million by the end of the decade. The service was launched nationally in 2001, said company president Hugh Panero.

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