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Interesting topic as long as GMC, Pontiac attract buyers to GM then they serve a valuble and profitable purpose. I personally prefer Pontiac to Chevy and GMC to Chevy. What Yoblues is describing could be the Fording of GM. Ford is everything to Ford, Mercury what purpose does it serve? Yes they have a lux division but it needs a fix. As long as Pontiac and GMC have a loyal following GM should keep them. If GM was to be Chevy and Cadillac then total sales would suffer.
A better long term strategy is to have more unique looking cars on fewer platforms not just badge engineering. This is the approach I believe GM is following. small FWD car(Cobalt et al), small RWD car(Solstice et al), mid-size fwd car (G6 et al), large rwd car (CTS), mid size truck/SUV (Trailblazer, large truck/SUV(Tahoe), Corvette/XLR.
Have Chevy stay value (no SS), Pontiac as the performance division, Buick in affordable lux, Cadillac in the lux market.
It is interesting Toyota is expanding its divisions and some GM fans want fewer.
 
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