ExxonMobil's name is about to get a lot more literal, as it and GM Ventures have invested in an on-demand vehicle care startup.

Yes, in an attempt to attract that most miserly of generations, the evasive milennial, GM's venture capital wing, GM Ventures, wants a piece of Yoshi.

The startup aims to drive car care to car owners, wherever they may be.

That includes not only car washes, tire checks, and tire refills, but also oil changes and fuel delivery.



For the low, low price of $20/month, you too can sign up for the best car care brought straight to your (car) door.

Unfortunately only the tire service is free with your subscription, but gas prices are apparently competitive with stationary pump prices and an oil change costs about $75 (depending on where you live).

The service is currently available in a handful of larger cities (San Francisco-because of course it's available in San Francisco-Atlanta, Austin, Chicago, Nashville, and LA) but with this latest round of investments Yoshi they can serve more cities.

While GM Ventures is keeping its cards close to its chest, ExxonMobil was open about its reasoning behind the investing in Yoshi. The company considers itself a leading strategic invesotr and wants to provide Yoshi with fuel and lubricants.

[via: Carscoops]