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It'll go this way.
The incentives will become public and every customer will think that the dealers have an unlimited supply or they will be hoarding them for use with "favored" customers.
So, every customer will think that they must hold out for a better deal and will use the fact that the dealer has pulled it out of his pocket as a sign that he has the lowest possible price. If the dealer has run out of coupons, the customer will not believe the salesman so some rough feelings may be created.
Sounds like a poor move on GM's part.
 
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