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From the dealers' perspective...

The "Value Coupons" serve multiple purposes. First, it motivates dealers to make close deals in order to earn more. Second, it -definitely- provides dealers with closing tools they need. Third, and somewhat dubiously, it provides dealerships with additional advertising power (e.g. in the fine print, "includes value certificates") on a first-come/first-serve basis. Fourth, in relation to the first-come/first-serve, and to the closing tools, it helps dealerships to earn business in the beginning of the month, where sales are typically slower.

At any rate, one $500 certificate is worth barely $8 a month on a 60 month, 0% new vehicle lein, so it's not that huge of a deal.

Get the vehicle you want, make sure that the price and payments are fair, and make sure that your salesperson is competent and knowledgeable, and you'll be happy.

Ghrankenstein
 
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