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From the dealers' perspective...
The "Value Coupons" serve multiple purposes. First, it motivates dealers to make close deals in order to earn more. Second, it -definitely- provides dealers with closing tools they need. Third, and somewhat dubiously, it provides dealerships with additional advertising power (e.g. in the fine print, "includes value certificates") on a first-come/first-serve basis. Fourth, in relation to the first-come/first-serve, and to the closing tools, it helps dealerships to earn business in the beginning of the month, where sales are typically slower.
At any rate, one $500 certificate is worth barely $8 a month on a 60 month, 0% new vehicle lein, so it's not that huge of a deal.
Get the vehicle you want, make sure that the price and payments are fair, and make sure that your salesperson is competent and knowledgeable, and you'll be happy.
Ghrankenstein
The "Value Coupons" serve multiple purposes. First, it motivates dealers to make close deals in order to earn more. Second, it -definitely- provides dealers with closing tools they need. Third, and somewhat dubiously, it provides dealerships with additional advertising power (e.g. in the fine print, "includes value certificates") on a first-come/first-serve basis. Fourth, in relation to the first-come/first-serve, and to the closing tools, it helps dealerships to earn business in the beginning of the month, where sales are typically slower.
At any rate, one $500 certificate is worth barely $8 a month on a 60 month, 0% new vehicle lein, so it's not that huge of a deal.
Get the vehicle you want, make sure that the price and payments are fair, and make sure that your salesperson is competent and knowledgeable, and you'll be happy.
Ghrankenstein
