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It's one thing to achieve a three-peat through enormous incentives, and it's quite another to do so without. IMO, in the short-term it may matter to the psyche of GM personnel whether or not they achieve market share gains this year, but in the long-term it seems like it will be less important for a three-peat. I think that there's a [remote] possibility that they may see an increase in share, but any victory will be excused as "Yes, but it required huge incentives." And I tend to agree. Huge incentives meta-communicate that their product is cheap and can only be sold based on price. This is not true.

GM's quality is higher than ever ("even" higher than many vaunted Japanese makes!). The same can be said for FoMoCo, too. It really chaps my a$$ when ignorant consumers say idiotic things like "I bought my Mitsubishi over the Chevy because the Chevy's quality sucks." While this may have been deserved in the past, I think that it's inaccurate to say that today. I think that GM has been sufficiently punished for the garbage it called cars and trucks in the 80's and 90's. It's time to move on.

GM is [finally] putting much more of an emphasis on refinement. To be sure, there will be missteps along the way (I submit the Ion as one example), but there appear to be far more triple hits and home runs (large and medium utilities, full-sized pickups, Corvette, 9-3, and CTS, and I predict the G6, XLR, Cobalt, and Malibu will do well), which at their core are fabulous automobiles.

When the Japanese came to the US, they faced [undeserved?] skepticism about their vehicles. As they continually improved their vehicles (OVER TIME), they gradually increased sales as people came to appreciate the quality and refinement of their vehicles. Now, they are in a position to charge a premium for their vehicles, which translates into healthy profit margins, bulging market capitalizations, and increasing share. It's a simple formula, actually; it just requires a huge commitment, discipline and patience. I hope America's triumvirate, in particular GM, stays the course of a long-term outlook. American business executives seem to be painfully preoccupied with next quarter's results.

Short-term sacrifices (a few tenths of share this year), will result in longterm gains (profitable share increases in the coming years) as GM [hopefully] consistently improves its vehicles.

To me, this short-term three-peat issue is essentially irrelevant.
 
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