GM Inside News Forum banner
1 - 8 of 8 Posts

·
Premium Member
Joined
·
36,148 Posts
The solution isn't offering cheaper electrics, it's offering higher quality electrics. Tesla is viewed as a premium brand, beating them with cheaper products isn't going to work.
You can position affordable as premium. The problem is the hamburger babe. Plus first gen Bolt just looks like high school design project.
Lutz who was Barra's mentor emphasized how essential design was to market success. I wonder how she missed that part of it.
But then, she was at the time stuck with Ed Welburn, who was living in the Earl past
 

·
Premium Member
Joined
·
36,148 Posts
Tesla has scaled faster than any heavy industry company in history. It is growing unit sales at over 40% per year. In 2011 Tesla delivered 700 cars. In 2021 it delivered 936k cars. In Q1 2022 it delivered 308k cars. Survey after survey shows Tesla has ~20% mindshare.



Tesla interior materials are not premium. It has the most tech and computing power of any cars on the road. It has best acceleration and range figures in class. It has the highest crash safety scores in NHSTA's database.

You can battle over semantics but that is premium in my book.
Are you certain a Tesla has more computing power and tech than a GMC EV or Cadillac Escalade?

It has the highest crash safety scores in NHSTA's database. This is not true. CT5 and CTS have as high ratings
 

·
Premium Member
Joined
·
36,148 Posts
Not sure how a new $13,300 Chevy Spark ICE buyers wallet or come to that a new $24,400 Malibu ICE car buying wallet will stretch to buying a new $34,700 Bolt EV in the future when they are no longer sold by GM, can only guess they will be forced to put a million miles on the clock keep what they have got.

Cant see to many full-sized pick-up buyers having problems purchasing base model entry model electric pick-ups at 39k. Of course even a base entry EV truck will be of a high quality.

Not sure what types of cars Tesla owners were driving before they up graded to quality when they arrived in the US, in the UK its Avis, Hertz, Euro car big business are snapping Tesla's up, and those on a higher wage income brackets the majority of British people won't be able to afford these fully loaded quality EV's, big businesses like Amazon have to money to purchase Rivian vans in the US,

A recent study in the UK said one-third of British car buyers will no longer to be able to afford to buy even the most bog standard cheapest base models EV on the market as their wallet no longer matches EV new car higher prices.

Third of UK drivers cannot afford to buy even the cheapest electric car

One in three motorists cannot afford to buy and then maintain even the cheapest electric car, according to the economic research group CEBR.

That number equates to ten million households, that cannot afford to buy the cheapest electric car. If you do a quick search on Autotrader, the cheapest is a used 2014 Renault Zoe for £4,895 on a battery lease.

And middle-earning households will also struggle to pay for one of the cheapest leased electric vehicles – which is the £170-a-month Skoda Citigo.

The Centre for Economics and Business Research (CEBR) carried out the research and they showed that drivers need to be spending around £2,100 a year on their current car, including fuel, to afford an electric vehicle.

But low-income households that spend £1,800 or less could afford a plug-in car at a squeeze, but those who spend around £1,400 or less a year will have difficult, which is one third of all drivers on the roads.

CEBR economists said the research proves that ‘access to an electric vehicle is a pipe dream for a third of the population.

LINK
UK voters voted to shut down their own North Sea off shore oil wells in support of 'saving the planet' and 'doing their part' only to export all their manufacturing jobs to chainah and import energy from Qatar...
lol..
 

·
Premium Member
Joined
·
36,148 Posts
If you look at Tesla's profitability, That is where GM needs to focus on. In addition, Mary needs to decouple GM China from Chinese partners, just like Tesla. It would make for instant improvements on profitability for GM Global
 

·
Premium Member
Joined
·
36,148 Posts
If General Motors were a country, it would have a GNP comparable to Albania. You may rest assured that its place on the GNP list would have been higher during Roger Smith's tenure at the helm during the 1980s. Neither Mary Barra nor Roger Smith had dictatorial powers. These are executives of public corporations. They carry-out the policies of their board of directors. This is not to say that they don't have to convince their board which policies to approve. The point is that these are not one-person decisions.

I believe that it is fair to ask questions about the success of a chairmanship. The buck stops at the top. Mary Barra was name CEO of GM after an international economic disaster followed by massive disruptions in the political and economic spaces. She is leading GM through massive technological changes that are reshaping the Globe's economic terrain. However, we are at best reaching the middle of these changes. Roger Smith took over GM following the beginning of economic upheaval characterized primarily by dramatic increases in the price of petroleum. This change dramatically widened the door for Japanese brands to exploit the North American and European markets.

Roger Smith has been called the last of GM's old time executives. However, he was significant in that he came from GM's finance side instead of the engineering side that had produced most of GM's previous top people. The test of a corporate leader is where the company ends up rather than where it starts. I am hard pressed to name any material change made during the Smith Era that is still with GM today. Mary Barra is female, but she gives me the impression that she is leading GM toward a reinterpretation of the GM of yore. As was the case of GM leaders of yore, she is a product of the engineering side of GM. The Smith Era saw horizontal integration into areas that the company has since divested. Barra is leading the company to vertically integrate supplemented by horizontal integration into markets that exploit the resources of developed as part of its vertical integration. BrightDrop comes to mind.

Force to make a choice between Roger Smith and Mary Barra, then it is Mary in a walk. However, the decisions made during the Smith Era then and the Barra Era now are corporate decisions. They have lots of peoples' fingerprints on them.
To be fair Mary has a yes board. She has appointed all members of her board, so its not exactly an 'independent board' in the classical sense.
 

·
Premium Member
Joined
·
36,148 Posts
And Bailed before reaping the rewards of her efforts.

From 2009 - GM Europe Sale, Losses were getting smaller quickly. And there still is no clear picture of how much Opel, Vauxhall R+D $$$$'s made it to NA or China. A Global Company can make any region look Great or Dismal, depending on How it wants to look.

PSA didn't have any trouble turning a profit.
Opel R&D? Lol, they were not exactly known for innovation
 
1 - 8 of 8 Posts
Top