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Discussion Starter · #1 ·
YAHOO
May 5th 2022

GM (GM) CEO Mary Barra has made it her mission to surpass Elon Musk in EV manufacturing.

She promises that her 113-year-old company can pivot and take on Tesla (TSLA), the world's largest EV maker, making GM the eventual leader in that market as it's been in the past for internal-combustion powered cars.

“We're taking all the steps to do it,” she told Yahoo Finance ina wide-ranging interview this week. “We have said that by mid-decade, we will be selling more EVs in this country than anyone else, including Tesla.”

Mary Barra, Chair and CEO of General Motors Company speaks at the 2022 Milken Institute Global Conference in Beverly Hills, California, U.S., May 2, 2022. REUTERS/Mike Blake

The ambitious plans are not likely to faze Musk publicly, who once mocked Barra on Twitter as living “in Cloud Cuckoo Land”, over the market share of their respective companies.

But Barra says she knows the strategy to do it: Cheaper electric vehicles.

“Remember, we're not necessarily just selling at the premium end” she said Monday, drawing a clear contrast to Tesla, whose cheapest model has an MSRP of $46,990. “We're going to have electric vehicles affordable at $30,000.”

Currently, the Chevy BOLT EV is listed as starting at $31,500, and a Silverado EV has an estimated MSRP of $39,900. Other electric cars in Barra’s lineup — like the Cadillac LYRIQ and the Hummer — are more clearly in the luxury space, with suggested MSRPs of $58,795 and 79,995, respectively.

The company also recently announced a partnership with Honda to further drive EV prices down via a series of affordable electric vehicles that are expected to go on sale in 2027.

“We've really worked to listen and understand what the customer is looking for,” Barra says.



Nonetheless, Barra professes confidence that she will eventually close the gap and surpass Musk, the world’s richest man.

Tesla has a clear head start on production and holds a distinct advantage in clean technology, however. In 2021, It remained the leader in the global EV market with a market share of nearly 14%. GM sits at in fourth at 7.6%.

She says each year more and more GM drivers will gradually trade in their internal-combustion vehicles for electric ones. “They are going to be buying electric trucks,” she said of current Chevy and GMC truck drivers in the years ahead.

“I think it's a little bit longer game,” she says.

LINK

There is a video in the link of the whole interview .

If GM can drive the costs down, offer a bare bones basic cheap affordable entry sitting at bottom of each of it's US EV models range it will draw in a lot of buyers GM will soon shoot past Tesla. GM's little RWD Wuling car, is definitely not suited for the US market but it is No1 best selling car in China, outselling Tesla's 2 models.

If GM can bring more affordable EV cars to the US market they will do pretty well, definitely outsell Tesla, you still have to build some profitably in there as well, that where the better equipped mid and top of range in each models range come in. Only sad thing l don't see is a decent RWD EV sedan like the Tesla Model 3 in Chevy or Ford EV shed to take on Tesla Model 3 with yet.
 

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Discussion Starter · #5 · (Edited)
Not sure how a new $13,300 Chevy Spark ICE buyers wallet or come to that a new $24,400 Malibu ICE car buying wallet will stretch to buying a new $34,700 Bolt EV in the future when they are no longer sold by GM, can only guess they will be forced to put a million miles on the clock keep what they have got.

Cant see to many full-sized pick-up buyers having problems purchasing base model entry model electric pick-ups at 39k. Of course even a base entry EV truck will be of a high quality.

Not sure what types of cars Tesla owners were driving before they up graded to quality when they arrived in the US, in the UK its Avis, Hertz, Euro car big business are snapping Tesla's up, and those on a higher wage income brackets the majority of British people won't be able to afford these fully loaded quality EV's, big businesses like Amazon have to money to purchase Rivian vans in the US,

A recent study in the UK said one-third of British car buyers will no longer to be able to afford to buy even the most bog standard cheapest base models EV on the market as their wallet no longer matches EV new car higher prices.

Third of UK drivers cannot afford to buy even the cheapest electric car

One in three motorists cannot afford to buy and then maintain even the cheapest electric car, according to the economic research group CEBR.

That number equates to ten million households, that cannot afford to buy the cheapest electric car. If you do a quick search on Autotrader, the cheapest is a used 2014 Renault Zoe for £4,895 on a battery lease.

And middle-earning households will also struggle to pay for one of the cheapest leased electric vehicles – which is the £170-a-month Skoda Citigo.

The Centre for Economics and Business Research (CEBR) carried out the research and they showed that drivers need to be spending around £2,100 a year on their current car, including fuel, to afford an electric vehicle.

But low-income households that spend £1,800 or less could afford a plug-in car at a squeeze, but those who spend around £1,400 or less a year will have difficult, which is one third of all drivers on the roads.

CEBR economists said the research proves that ‘access to an electric vehicle is a pipe dream for a third of the population.

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Discussion Starter · #6 · (Edited)
The solution isn't offering cheaper electrics, it's offering higher quality electrics. Tesla is viewed as a premium brand, beating them with cheaper products isn't going to work.
GREEN CAR REPORTS


Most Americans still aren't ready to buy an EV, according to the Deloitte 2022 Global Automotive Study, which examines consumer perceptions of electrification and other technology movements in the auto industry.

More than two-thirds (69%) of Americans said their next vehicle won't have any kind of electrification, while only 5% saw their next vehicle being an EV, according to the study, which was conducted globally via email questionnaire. In comparison, 17% said they could see a hybrid as their next car.

The lack of interest in EVs among United States consumers is due to both cost and range concerns, the study found.

Range was the top concern among U.S. respondents, according to the study. Those respondents also said they expected an EV to travel 500 miles on a charge, something only recently achieved by the Lucid Air, in a version that starts at $139,000.

More than half of U.S. respondents (53%) also said they didn't want to pay more for alternative powertrains. While tax credits and other incentives help, EVs can still carry a price premium over comparable internal-combustion vehicles.

LINK

Majority of Americans don't agree with what you say?

These sort of Americans will need base model lower cost entry models, GM also need to think about making electric cars that are more affordable to the masses EV's, or will they have to go without?

It's like you have gotta upscale your wallet from a $13,300 for a base model buying gasoline Spark to $34,400 for a new Bolt EV on a low income, with ramen inflation at 8.5% interest payment on the mortgage price of everything rocketing like food, how are you going to upscale the wallet to match it just aint gonna happen there is to much expensive gadgetry even in small EV's like the Bolt.
 

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Discussion Starter · #35 · (Edited)
Tesla don't do have big huge expensive marketing budgets, Musk seems to milk the press for all its worth, car magazines & internet car website for free, maybe GM should set a side a lot of press cars demonstrators when new models are introduced. If GM want to continue using expensive outside marketing companies, just make sure are large chunk of that cost should be linked to "payment-by-results" compared other companies, and well GM model they advertise sales increases, and dependant on GM profits made on it.

So if GM don't do well these expensive outside marketing companies get zero-zero-zero money from GM if they don't perform in the future, not given huge sums of money rewarded with hundreds on millions for failure money-for-old -rope whether they win or fail, the way it has always been done in the past. If marketing don't perform, then they don't get a dime.

Just wan't GM to be the first company to crack solid state battery cells problems, make it work. Then GM will solve all the expensive costs all of the problems normally associated with EV's, price, materials, range & long time charging time problems. GM profits/share price/EV sales charts will hit the Ren Cen roof.
 

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Discussion Starter · #37 ·
UK voters voted to shut down their own North Sea off shore oil wells in support of 'saving the planet' and 'doing their part' only to export all their manufacturing jobs to chainah and import energy from Qatar...
lol..
Don't think voters shut them down, British Governments never backed supported them just milked them to the max with taxes, the Chinese now own most oil rigs now in the North Sea. Two thirds of the UK mnaufacturing base disappeared in the UK under Thatcher/Blair years that's a FACT (Includes the smaller number of cars the Japanese make in the UK0, Germany & France have always supported bailed out both its car/aerospace industry whenever it hit hard times just like the US always have.

Both GM & Mopar would have been sold off to highest foreign bidder back in 2009 bankruptcy if they were British companies under Thatcher/Blair, probably one of German luxury buyer would have purchased Cadillac, Chevy would be a scalp not being used like Austin the badge sitting VW or Toyota cabinet, Buick badge would also be in a display case like Triumph nobody would want to bring back, Pontiac sold of to the Chinese like MG.

Surprising as it may seem the Green Party only get under 1% of the vote they are normally people that are totally work shy benefit scroungers or TV celebrates/actors. Politicians are heavily influenced by minorities as most of the work shy have all the time in the world to demonstrations make all the noise and tend disrupt the daily lives of those that want to work that don't have time to protest on anything during the week, and the left wing media the BBC are driving all their own agendas 24/7 global warming/banning cars is top of political agenda lists.

British elite to be honest look down their noses at Engineers like Mary Barra as scum bags low status oily rags with dirty hands, whereas the American, French, German & Japanese Engineers are highly regarded have a lot of support lot more respected.

If you go to any British website whether it be a daily newspapers/ motoring magazine and view the comments of those that own cars/voters like you say 95% are not interested don't want electric cars won't be able to afford to buy them lots of cyclists/car owners battle going online as the British Government are giving cyclists priority over cars, most of the comments online say the "voters" will put a million miles on the new ICE car they just bought, is all that's in their future plans. Vast about of EV's being purchased in the UK are purchased by upper middle classes with big wallets to match high prices, and mostly by big cash rich company & big business are buying the lions share of EV's. so l can understand why those the many paying £11k Fiat 500 gasoline new car, can see they won't be able to stretch to a £20k to 32k Fiat 500e electric car in the future. Younger generation being green washed in British schools by leftie teachers is a mixed bag a lot will never own an ICE/EV car, lots that enter what is basically low pay/low skill service basic Government earning minimum legislated in pay Service Sector jobs that make up the majority of jobs in the UK toady, these youngsters are driving around in heavy smoking old jalopy's well past there sell by dates, not expensive EV's.

Politically the voting status of UK just for the record is much of the older generation 40+ year olds have seen two-thirds of UK manufacturing base disappear under the Thatcher/Blair UK governments (Includes arrival of Japanese carmakers) know how things used to be, have witnessed the UK transform from a high skill high paid economy with a big manufacturing base to a low paid minimum pay, low-no skilled economy, former factories have been turned into new housing estate, museums of what use to be, industrial retail parks with supermarkets requiring highly skilled bar code swipers you could trains a money to do, shelf stackers, quick heat burger flippers chain stores, retail out lets selling mostly Chinese plc foreign made cheap tat & rubbish, cheap clothes in shopping mall made shipped in from India, Cambodia, Vietnam anywhere with cheap child labour. white goods shipped in from Korea/China, cars shipped in from mostly France/Germany. Fair to say if your one of the millions with a degree in media studies in the UK, majority won't find a job, will end up manager in a chain store in the UK, or managing restocking a few isles in a supermarket in reality, smartest move is probably focusing on a Government based career train as Doctor sadly nobody want that hard slog. If you are not to clever at school, and the youngsters career as a Z list celebrity on U-Tube does not quite work out you had better be good at either bar code swiping, stack shelves or be good at walking if you want a job in a Amazon workhouse.

Most of over 40 year old+ car owning British voters were totally disillusioned with how much of they have watched the UK get flushed down the tubes by during the last 45 year, that's probably why 51% voted to leave Europe, blaming it them for all the woes, when in fact is was British Government fault for never backing industry.

So Boris Johnson finally managed to deliver Brexit after he got elected was hailed a hero by the majority of voters that was his only real success he ever had with British voters, after he got elected as UK Prime Minister he changed cancelled virtually everything that was in the Conservative manifesto that got him elected into power, British voters wanted to close it's borders to mostly economic migrants arriving from the Middle East because of terrorist risks and mass slaughter of British people in Manchester pop concerts and bus bombings, and later 1 million jobs lost during covid there was no work for them to do. British voters just wanted immigrants that had something to offer the UK to fill jobs where there were high skill shortages Doctors/Nurses/Engineers/Pilots/Scientists/Billionaire businessmen, sadly totally the floodgates opened after Brexit the UK got flooded with economic migrants with none of the skills above. British State pension use to be one of the best in Europe when it had a manufacturing base that supported paying, that has declined into one of the lowest worst in Europe over the last few decades, Boris Johnson had that as one of his main policies in his manifesto before he got elected known as triple lock pensions rise, that got cancelled after his party got elected, so Boris cancelled everything the "voters" wanted basically lied to cheated on them. Boris also pledged £1 trillion green plan for the British taxpayers to pay down that sum of money was not in his Conservative party manifesto that got them voted into power either, the British voters were starting to feel totally disillusioned with Boris Johnson & the Conservatives feel like the had been totally cheated that elected him. Final straw was the partying during covid lockdowns. Westminster were caught out partying breaking every covid rule in the book they ever made all he draconian covid rules they imposed on the British public, the opposition four party were just as bad caught out doing boozing parties when British pubs were shuttered down, social gathering were banned.

UK British Government is basically a 3 tier system National/County (US State)/ Local (US small towns). UK had a 4 tier system when they were in the European Union that was the driving force for Brexit the British Euro MP's cost $250,000 a year and normally left with $6 million dollar pensions for serving one term, plus it cost the membership fees cost the British taxpayers an extra £545 billion over the years, the voter did not feel that the UK was getting good value for money never really got much back in return, the smaller countries basically paid nothing in got the same one vote that could veto anything the UK wanted, outnumbered the small countries got a lot out of the UK as they always won the vote on everything as a bigger mass, that's why the British voter voted to leave, Westminster dragged their feet as being a Euro MP was thier next career move with nice pension, to add to there UK Government pension.

UK had it's local election on Thursday Boris Johnson's Conservative party vote was totally wiped out by British "voters" for not delivery anything in his manifesto he promised, and delivering totally the opposite that was not in his manifesto a £1 trillion green plan. British media painting it as his party broke covid rule they made, when all the political parties have done the same. Basically it was a bit like US mid term elections protest vote, but worse both the Conservative got totally obliterated the Labour party vote was poor, bunch of totally unelectable Lib Dems a bunch of wet drips got the vote that nobody likes or would ever vote for.

Most of the British voters had ballet box choices Conservative, Labour, SNP, Lib Dems, & Greens they should have had another option box for NONE OF THEM, non-of-them would won by a landslide majority British politicians are absolutely bloody useless the whole bloody lot of them, basically nobody turned up to vote anyway.

Not interested in politicians or politics one little personally, mbukukanyau you are absolutely right LOL they are all one big bloody joke British voters that voted Conservative ended up with none of the pre-election manifesto they promised none of it got delivered, UK voters ended up getting Boris Green Party instead, Green Party only got just under 1% of the vote at the last UK General Election 99% of British voters never voted for green policy, it's being legislated in by the elected Government.
 

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Discussion Starter · #44 ·
It took one brave little woman to take the tough decisions like cut the huge loss making cancer like the $25 billion bunch of losers at Opel Group something men failed never had the guts to do before, Mary was quite firm shipped a boat load of cash $4.5 billions worth of Silverado profits over to Opel's R & D design team for new models, letting the know they were in last chance saloon, Opel promised they would be highly profitable in a few years you just wait as see same old **** n' bull story lost count of how many time Opel had promised it. True to form Opel carried losing $1.5 billions every year with big drops in market share every year

Carlos Tavares was totally shocked with the can of worms want to take GM to court over it, once he got the books delved deeper into the Opel Group he had purchased on how well Opel were being run found it cost twice as much to produce Opel in Germany as equivalent Citroen/Peugeot car model by a French workers, so he set about slashing Opel's expensive to employ German staff something GM has been running scare of doing for decades in Detroit.

Magna had a go at buying Opel Group when GM were in Chapter 11 bankrupt, they to opened a can of worms found a massive pension deficit of $8 billions back out of the deal,GM looked at closing Opel down it would have cost £11 billions with the pension scheme liabilities and the massive redundancy package strong German car unions were facing at the time, in Chapter 11 GM did not have the money to do that, so they kept Opel on losing $1.5 billion a year, Opel were kept on by the virtue they were totally useless, cost to much to shut down get rid of.
 
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