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New and competitively priced models help deliver new records for Toyota Canada Inc.

(TORONTO) – Toyota Canada Inc. (TCI) today announced a new record for March selling 20,649 Toyota and Lexus vehicles combined, up 13.1 per cent compared to the same month last year. TCI also achieved a record first quarter with sales of 44,806 Toyota and Lexus vehicles, up 14.3 per cent over last year.

Canadians purchased 19,523 Toyota vehicles in March, up 14.5 per cent
versus March 2007 to set a new record for the month.

Toyota sold 14,488 passenger cars last month, up 22.4 per cent from
the same month in 2007 to set a new March record.

Toyota truck sales of 5,035 in March were off 3.3 per cent compared
to the March record set in 2007.

Canadians purchased 1,126 Lexus luxury cars and SUVs in March, off 7.3 per
cent from last year’s record-breaking month.

Lexus luxury passenger car sales of 570 in March were off 24 per cent
compared to 2007’s record-setting March.

Lexus sold 556 luxury SUVs in March, up 19.6 per cent over the same
month last year to set a new March record.

“Canadians have responded to excellent products and competitive pricing
after the first full month of price adjustments on many Toyota models,”
said Tony Wearing, Managing Director at TCI. “Popular choices were the
all-new 2009 Corolla and the all-new 2009 Matrix cross-over, both built in
Cambridge, Ontario. In all, it’s a great finish to the first quarter, and a
great way to start a new year.”

“The Lexus story in March was all about its luxury SUVs, which combine
performance, comfort, quality and style. Canadian guests seem to agree,
helping us achieve new March records for three models - including the
all-new 2008 LX 570 flagship model.” said Yves Gionet, Director of Lexus in
Canada. “With the new IS F rolling onto streets in March, Canadians will
soon be hearing an exciting new Lexus performance story.”

March sales highlights:

March record for Yaris models at 3,613, up 10.6 per cent over last March.

New March record for the all-new 2009 Corolla at 5,534, up 51.6 per cent.

March sales of the all-new 2009 Matrix of 2,149 up 12.2 per cent versus last March.

March record for RAV4 compact SUV with 1,620 models sold, up 2.8 per cent.

Lexus RX 350 March record at 392, up 16.3 per cent from the March last year.

New March record for all-new 2008 Lexus LX 570 with 47 models, up 1075 per cent.
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